Contents
- 1. Transcript
- 1.1. TAPE NUMBER: I, SIDE ONE MAY 4, 1988
- 1.2. TAPE NUMBER: I, SIDE TWO MAY 4, 1988
- 1.3. TAPE NUMBER: II, SIDE ONE MAY 4, 1988
- 1.4. TAPE NUMBER: III, SIDE ONE MAY 17, 1988
- 1.5. TAPE NUMBER: III, SIDE TWO MAY 17, 1988
- 1.6. TAPE NUMBER: IV, SIDE ONE MAY 23, 1988
- 1.7. TAPE NUMBER: IV, SIDE TWO MAY 23, 1988
1. Transcript
1.1. TAPE NUMBER: I, SIDE ONE MAY 4, 1988
-
RATNER
- Before we begin our discussion of the Pasadena Art Museum, I was hoping
that you might tell me a little something about your family background,
where they're from, when and where you were born and educated.
-
BURTON
- Well, I was born right here in Pasadena.
-
RATNER
- Oh, really!
-
BURTON
- I'm one of those strange natives! And I was raised in Altadena, went
through the Pasadena school system, then went to Stanford [University],
and graduated from Stanford. That's where I met my husband [Eugene
Burton]. We got married, and I worked in San Francisco for a little
while and then came back to Pasadena. Do you want to know any more
about—?
-
RATNER
- What did you major in at Stanford?
-
BURTON
- I majored in journalism. Interestingly enough, I always had a deep
interest in art, but when I was in junior high school I had a professor
that told me that I would never be a good artist—
-
RATNER
- [laughter]
-
BURTON
- —so I sort of gave that up, and if I knew and was as sophisticated then
as I am now, I would have been a director or curator or something of
that kind, but I really didn't know about those kinds of educational
opportunities, and, actually, at that time I think the only school in
the United States was Yale [University]; other than that you had to be
trained in Europe. So my interest has always been really more in the
academic part of the art world, I guess, rather than the actual
creative. The professor was right; I really don't have the talent. It
doesn't get from my head to my hands!
-
RATNER
- What inspired your interest in the arts?
-
BURTON
- Well, I don't know exactly what inspired—I've always just enjoyed the
arts. I am never going to be really successful at anything because I'm a
generalist; I enjoy lots of things. I enjoy music, I enjoy art, I'm very
interested in reading—I love to read—and I'm also involved in different
activities here in Pasadena. Soon after I was married and living and
working in Pasadena, a friend of mine, Betty Lochridge, who was doing
publicity for a group called the Artists Associates, asked me if I would
take over her job since I had majored in journalism. It was just a
volunteer job. This was a group of artists. I don't know if you've come
across them yet in your interviews. It was a group of artists that was
organized in Pasadena as sort of a loose group. Jirayr Zorthian was in
it. He's still around. Most of the others that were in it aren't around
anymore. They either have died or moved away. Nishan Toor, who was a
sculptor, Paul Coze, who was a painter, they were all involved in this
group. I started doing publicity for them, and that's how I became
involved in the art community here. They were really not connected with
the Pasadena Art Museum; they were pretty much separated from that.
Until I joined the Art Alliance [of the Pasadena Art Museum], I really
didn't have any specific connection with the museum. So I wasn't there
in the earlier days.
-
RATNER
- I know that you were both a member of the Art Alliance as well as a
trustee, but I wanted to begin by asking you some questions that related
to your experience as a member of the Art Alliance.
-
BURTON
- Sure.
-
RATNER
- As you just said, although you weren't actively involved in the museum
prior to becoming a member of the Art Alliance, what was your perception
of the museum before you actually became an active participant?
-
BURTON
- Long pause! [laughter] Well, as I say, I was involved in this group, the
Artists Associates, and I don't know that I had any concrete, really
concrete perception of the museum. I think my main perception of it was
that it was evolving out of an institution that had been a very
generalized museum. There was evolving an interest in contemporary art,
which was basically my interest. I really wanted to further that
direction in the museum so that rather than having it be a provincial
museum that exhibited local artists and a museum that had a few oriental
artifacts and a few of this and a few of that, it would hopefully
develop in the contemporary field. I don't know if that answered your
question.
-
RATNER
- Yes, it did. You joined the Art Alliance in June 1961, according to the—
-
BURTON
- 'Sixty, I think it was.
-
RATNER
- 'Sixty?
-
BURTON
- I think so. I think I just looked back. I think it was '60. I'm not
sure.
-
RATNER
- What was your perception of the Art Alliance prior to joining that
group?
-
BURTON
- Oh, I think that actually it was Liz [Elizabeth] Hanson that sponsored
me for that group, and that it was a group of women that were doing—I
was interested in doing some volunteer work. I had done work with
children and the Pasadena Settlement House and some other different
things that were not really my bag. I was interested in doing volunteer
work that was connected with the art field, and this was a group of
women that were doing that, and they all seemed to enjoy it, and it
seemed to be a very creative group that did things maybe a little
differently. I found most women's groups rather boring, and this was a
group that seemed to have a little more creativity and a little more
excitement going with them and were doing something that was different.
-
RATNER
- What was the philosophy of the Art Alliance in regard to the Pasadena
Art Museum at that time?
-
BURTON
- Well, it was definitely—I'm not sure what you mean by "philosophy" of
it.
-
RATNER
- I guess I'm asking, how did they see themselves in relationship to the
museum? What was their function in relationship to the museum?
-
BURTON
- Because philosophy, to me, means more ideas, and that would be a little
hard, because I'm sure that every member of the group had a different
idea about why they were relating to it and what they were doing. I have
to think back, because so much has happened since then, and I've been
involved in so many other things. When I first joined, I think it was
basically—I thought of it as a group that raised funds to support the
programs of the museum and, really, they were quite actively involved—
because the museum was still small at that time—in a lot of the
functions of the museum itself, and they worked quite closely with
staff. I remember one thing I did at one time—I don't remember how long
I'd been a member—but we were doing a show at the museum that was a
juried show of—I'd have to have been a member for a while to have done
this—a juried show of California artists, local California artists, and
my job at that time, along with Betty Elliot, was to receive all of the
artwork. We cataloged it, and then we helped prepare the catalog for the
show. So actually we did become involved in a lot of functions. Working
on catalogs was the sort of thing that normally would be handled by
staff. Another thing that I did also with Betty Elliot for quite a
while, we did all the cataloging of the collection that was down in the
basement. She and I spent absolutely hours in this little, sort of, cell
in the basement, cataloging all the Netsukes and a lot of the very small
oriental items that had never been taken care of. So I think that I
thought of the Art Alliance in its connection with the museum as a
fund-raising group also as a hostessing group—I don't think I mentioned
that—for events, being a liaison group between the museum and the
public, and thirdly, as an adjunct, a volunteer adjunct, to the staff.
-
RATNER
- What was the size of the membership when you joined?
-
BURTON
- Oh, I think it was probably around seventy-five. I'm not really sure.
But I think it would be around that.
-
RATNER
- And what was the criteria for membership?
-
BURTON
- I don't think there was too much criteria! Well, I think the criteria
basically—There was a criteria. I shouldn't say that. It was partly
personal, knowing somebody that would sponsor you. You had to be
sponsored by someone and [have] a willingness to work and an interest in
the museum and an interest in the programs that they were putting forth.
I was very thrilled to be invited to join. I felt it was an honor.
-
RATNER
- How, if at all, did the nature of the membership change over the next, I
guess it was about, thirteen or fourteen years?
-
BURTON
- I don't know that it really changed, that the nature of the membership
really changed all that much. The people who were members changed, but
the Art Alliance is a very interesting group. It's divided up into
people who really have a deep interest in contemporary art, people who
joined because they enjoy the social contacts and because they enjoy
working with other people, people who joined for the educational
contacts, and then a few people who joined it, why, I don't know,
because they don't do anything, just to have their name on the roster.
Some people just like to join things. And I think basically over the
years we've really had those different kinds of members, the ones that
were very involved in the museum and in its activities and those that
took advantage of the programs, of hearing the lectures, going on the
trips, those that really enjoyed the very social part of it, and those
that just showed up once in a while. And I think basically it's the same
kind of a membership today as it was then. Different actors, same play!
-
RATNER
- What was the level of your early involvement?
-
BURTON
- Well, I am a person—I guess this is supposed to be personalized; how
else can you tell it?—who, if I say I'll do something or I want to do
something, I want to do it well, otherwise I don't do it. So I
immediately became quite involved and held different positions along the
way. I'm not into the entertaining and that part, so my positions were
mainly things like secretarial. I was secretary for a couple of years; I
was treasurer for a couple of years. I don't remember some of the jobs I
have had before or after. I think it's been since I was a chairman. I've
done nominating; I've done membership. I can't remember whether those
were prior to my years as chairman or not. I was in charge of the Sam
Francis [fund-raising] project when we did that. Then I did lots of
small jobs, as I said, or ancillary jobs like working, doing different
things at the museum itself, different volunteer tasks. And I worked on
all the benefits, naturally. But I was never, I never chaired the
Treasure Chest or anything like that; that wasn't my bag. So I think,
like most really active people in the Art Alliance, I've held a rather
large spectrum of jobs! Usually the new members start out doing
hospitality so I probably did that, too. I don't really remember.
-
RATNER
- As you mentioned, you were the chairperson for two years, from 1967 to
'69, I believe. That was found in the Art Alliance minutes.
-
BURTON
- Mm-hm, mm-hm [affirmative].
-
RATNER
- And that was two separate terms. How often did that happen, that
somebody would be reelected for a second term?
-
BURTON
- Oh, that was fairly common. The chairmen right before me, they had
co-chairmen; Carolyn Farris [then Rowan] and Sarah Gregory were the
chairmen, and they only did it for a year. When I became chairman of the
Art Alliance, the organization was really not very healthy. There'd been
a lot of attrition, and there had been people who really weren't too
interested in its programs. There wasn't a lot of activity going on, and
when they asked me to be chairman, I really wasn't sure I wanted to do
it, because it was not, as I say, very healthy. But I thought about it
and I thought, "Well, I've been there on the other side being critical
of what's going on, and if you're going to be critical of something,
you'd better get in and do something about it." So I decided to do the
chairmanship. One of the things I remember doing, the first thing I did
was, before the fall meeting, I wrote a personal note to every member of
the Art Alliance saying something personally to them and asking them to
come. And there was one person that I'd never heard of named Peggy
Grannis. Anne Ferrier was active in the Art Alliance, and I said to Anne
Ferrier, "Who is this Peggy Grannis? I've never heard of her, and she's
been a member for years." And Anne said, "Oh, she's somebody I brought
into the membership because I thought she'd be a good member, but she
really hasn't been active at all." I said to her, "Well, here, you write
her a note and tell her to get in here and be an active member," which
she did. Peggy came, and Peggy is still a very, very active member of
the Art Alliance and, as a matter of fact, she's going to be vice
chairman next year. So that was, to me, a very satisfying experience. I
felt, when I left my years as chairman of Art Alliance, that it was in a
much healthier, more vital position than it was when I started, because
the two functions, basically, the goals that I wanted to achieve, were
to get it back so it was really vital and also, naturally, to raise as
much money as we could for the museum, because at that time, as at all
times, they needed it.
-
RATNER
- So what were your responsibilities as president?
-
BURTON
- Well, the same as the chairman of any group, I think. Basically, to see
that the people that are working with you perform their jobs and see
that those jobs are done well, and if they aren't, to encourage them to
do them properly, and to oversee the activities of the group, to run a
meeting that's lively and productive and be in control of the
fund-raising activities to see that they happen and are successful. I
was very fortunate because the two activities that they had during my
chairmanship raised more money than any had previously, or also did
afterwards for a little while, actually. So I would say it is basically
to encourage your officers to do a good job. And most of them did.
-
RATNER
- I made a list of some of the things that happened during your term. And
one of the things you just mentioned was the Sam Francis suites.
Although the project began in '62, I guess—
-
BURTON
- The project began quite a bit earlier.
-
RATNER
- Right.
-
BURTON
- It began very much earlier.
-
RATNER
- In '67, though, apparently, I read in some minutes that that's when it,
I guess, finally came together. And since you had mentioned it, I didn't
realize that you'd been the person who had organized that. I wonder if
you could tell me about that whole project.
-
BURTON
- Well, it was a very interesting project. It was when Walter Hopps was
director of the museum. And this was a rather a new and creative idea,
to have an artist do a set of prints that could be sold for a profit for
the museum. Walter was a friend of Sam's, and he set the whole thing up.
But I assume you probably learned from other people that Walter had a
very unusual way of working. In the first place, he was a night person
and usually didn't get to work until very late in the day. Betty Elliot
was his secretary at that time, and I can remember times when we went
over and—he lived at the Rose Tree Tea Room—we used to go and throw
stones at his window to try and get him up to come over to the museum so
that we could accomplish something. Walter's a very, very bright man,
but he really functions differently from the rest of us. So while we
were working on this project, it was very, very difficult, because
Walter pictured Sam to me as this man that I must not, the Art Alliance
people must not, go near. We would upset this artist; he was such a fine
artist and he was willing to do this, but he couldn't stand volunteers,
and we must never go near Sam. We must have nothing to do with Sam
himself. Everything had to be done through Walter with Sam. Well, that
was why it was started in 1962 and absolutely nothing happened for
years, because going through Walter was just impossible! We knew that
Sam was doing these prints, lithographs, but there were all sorts of
things that had to be done in connection with them. There was a box that
Sam was designing in Japan to hold them. It was a white plastic box.
Everything was supposedly being done, but it was just going on and on,
and Walter would always say, "Yes, it's getting done, don't worry about
it, but don't go near Sam." Well, finally I took the bull by the horns
and decided that I was going to—I made an appointment with Sam and I
went down to Santa Monica to meet him and see him and talk to him about
it, and, of course, he couldn't be nicer.
-
RATNER
- [laughter]
-
BURTON
- He's one of my best friends today! I mean, he's a very good friend of
mine today. We're both trustees on the MOCA [Museum of Contemporary Art]
board. We went on at the same time, and Sam is a wonderful person, he
couldn't be nicer! He doesn't mind, or, at least our connection, the
volunteer connection, was absolutely no problem whatsoever. Then I
became more involved with the production of the suites, and we got
everything finally put together, and I worked with a very small
committee, because it was something that was very specific that had to
be done. We packed the boxes and got everything ready to sell. And then
the problem arose in that they did not sell very well. The market
research had not been, I guess, very well done on it. I think today they
probably would be worth quite a bit, but at that particular time we had
a problem selling them. Attitudes have changed toward contemporary art a
lot since then. We did brochures that we mailed out. We did not have the
best mailing list. The idea of the suite was fairly new at that time, I
think. Not too many people have done it. MOCA did a portfolio of artists
on the same principle, and I said, "I don't think you should do it." And
they shouldn't have; it was not really all that successful, either. So
while it was a wonderful idea, it was not a successful fund-raiser.
(However, now the value of the MOCA suites has increased a great deal.)
-
RATNER
- So the idea was as a fund-raiser; that's how the idea came up?
-
BURTON
- Yes, it came up as an idea, a way of generating funds for the museum.
These would be prints, lithographs, a set of limited edition would be
produced, and that we would sell them. Part of the agreement was that if
they weren't sold by a certain time, Sam got them back, and he did. I
must ask him, next time I see him, whatever he did with all those,
because he did get them back, the ones that hadn't been sold. And they
contained I think it was seven lithos, and then there was one very small
gouache in it that was an individual piece in each one. They were
packaged in a white plastic box. We did all the packaging, putting the
tissue in between and everything. It was a handsome—There was a screen,
a triptych, in the set and then lithographs of different sizes. It was
nice.
-
RATNER
- What did it sell for?
-
BURTON
- I maybe shouldn't say because it's been so long, but I think it was
$1,500, but I'm not sure. Maybe it was $2,500. I really shouldn't say; I
really don't remember now. I can tell you what the MOCA suites sell for,
that's more recent in my mind! [laughter] But I really don't remember
what it was now. It must have been more than $1,500. I really don't
remember. I'm sorry.
-
RATNER
- I think I read in some later minutes that maybe a set of the suites had
been broken up at the end because they hadn't—
-
BURTON
- Right. Part of our agreement with Sam was that we would not break the
suites up, that they would be sold completely as suites. But at the very
end, when he was going to take the ones that had not sold, he did give
us permission to break up, I think it may have been three suites, I
can't remember exactly. But one of them the Art Alliance took, and we
had a party, and we bought raffle tickets, a drawing for it, and so all
the numbers were tossed in a hat and you drew out, and that was the
object you got out of the suite. I have one over there on the wall, the
one I got.
-
RATNER
- I think I'll look at it!
-
BURTON
- Yes. It was the one. And I remember Mibs [Maybelle Wolfe] got the
gouache, and we were all quite envious of her. And Martha [B. Padve] got
the triptych, I remember that. So we did raise some funds that way.
-
RATNER
- So that was really a pretty ambitious project.
-
BURTON
- Yes, it was. And it was something that we really weren't, the marketing,
we really weren't set up to do. The art market was not all that strong
at the time, either. We really didn't have the expertise, the marketing
expertise, that we really should have had to do it.
-
RATNER
- But still, I think it's interesting, and it says so much about the Art
Alliance as a group, that they were interested in taking on that kind of
a project. It wasn't your traditional fund-raiser, and it was so focused
toward the interests of the museum. Just seems like a really terrific
idea.
-
BURTON
- Yes. Well, I think the Art Alliance, I think that's one of the wonderful
things about it, and it's still true today. They have the Treasure Chest
sale every other year, because it's a known—
-
RATNER
- Earns a lot of money!
-
BURTON
- It earns a lot of money, and it's a known factor. But we were always
trying to come up with different ideas. The year before I was chairman
we had the art auction, and then the first year I was chairman we had
the Treasure Chest sale, and then the next, the second year I was
chairman, we had the, what did we call it? Something green.
-
RATNER
- "A Party Slightly Tinged with Green."
-
BURTON
- "A Party Slightly Tinged with Green," which was an auction of services
and that sort of thing, and I think, as far as I know, I don't know that
that had been done really much before that. Now it's very, very common
as a fund¬raiser, but at that particular time it was a very innovative
idea.
-
RATNER
- And I think you cleared about $40,000 on that also.
-
BURTON
- We did, we did. And people, everybody—I guess you got it from the
minutes, did you?—gave their services or, for example, vacation time at
their mountain cabin. One of the best parties, I think, that was given
was Dick [Richard P.] Feynman, who just died, the Nobel Prize winner—his
wife was a member of the Art Alliance at that particular time—and he and
the [Richard] Haydens and another couple, I can't remember who the third
couple was, sold themselves to give a dinner party at which he played
the bongo drums! So those parties were a lot of fun. I was in a group
that did a brunch for somebody, and different people did different
things, did all the work, the cooking and everything. So it was a very
successful party.
-
RATNER
- When you say a "benefit," what exactly do you mean by that?
-
BURTON
- Well, when I say a "benefit," I mean a fund¬raiser, basically, something
that is done to raise funds for the museum, as opposed to an event that
is done just for publicity for the museum or to entertain a certain
constituency of the museum or to attract people who are potential
donors.
-
RATNER
- If you say something is a "benefit of membership," that's a different
thing?
-
BURTON
- Yes. I really should probably call them fund¬raisers rather than
benefits, because "benefit" can, as you're right, a benefit can be a
privilege of membership or used in that sense also, certainly. If you
become a member or part of a group, you have certain benefits. So
really, fund-raiser is a better word.
-
RATNER
- That's what I thought, but I just wanted to clarify—
-
BURTON
- Yes.
-
RATNER
- —because in the minutes they do talk about the various "benefits," and I
just wasn't exactly—
-
BURTON
- Right.
-
RATNER
- —clear.
-
BURTON
- There are two ways to use it.
-
RATNER
- Right. Some of the other things that happened during your term, in
office: the Art Alliance consistently gave funds for the exhibition
budget. And at the very beginning of your term, the Art Alliance had
agreed to underwrite up to $20,000 for—and I don't know if these were
the three exhibits—the Allan Kaprow exhibit, the "Cezanne Watercolors,"
and the "Ellsworth Kelly Retrospective." Did the Art Alliance select the
exhibitions they wanted to underwrite, or how did that work?
-
BURTON
- Well, basically, in most institutions, if you have an organization like
the Art Alliance, the hardest thing to raise funds for in a museum is
general operating expense. And so basically your group that is most
closely attached to the museum, your fund-raising group, is raising
funds for general operating, and by creative bookkeeping you give them
exhibition credit or some other credit. I mean, really, the funds are
for general operating. They went to that part of those different
exhibits. And those, I believe, I'm trying to think back, were the three
big exhibits of the year that needed the most. It's done mainly so that
women that are working feel that they have a goal and a recognition, so
when you tell them that you're sponsoring those exhibits, you are
generally paying for the nuts and bolts of running the museum. So I
don't know that we especially chose those; I think those were just the
three things that year.
-
RATNER
- Another thing that was mentioned in '67 for the first time was that for
$25,000 the Art Alliance could be a founding member of the new museum.
How were those funds raised?
-
BURTON
- We raised those funds—I'm trying to remember now. I think the funds
were raised by donations from individual Art Alliance members, although,
you know, a lot of us became founders on our own. I think we had a
campaign within the Art Alliance and raised the majority of those funds
through contributions of individual members, but I'm not positive. I've
sort of forgotten. We may have had some activities, too. I really don't
remember! I'm sorry. I just don't remember.
-
RATNER
- Well, that's all right.
-
BURTON
- Maybe it will come back to me.
-
RATNER
- I will ask you some more questions about the new building in a little
while. But when I got here you showed me the picture of, was it from the
groundbreaking?
-
BURTON
- Oh, yes.
-
RATNER
- Yes, the groundbreaking. That was on October 17, 1967. What was the Art
Alliance's involvement in those ceremonies?
-
BURTON
- Well, they hosted, hostess, hostess-ed—!
-
RATNER
- [laughter]
-
BURTON
- —they were the hosts for the event! [laughter] Was it the groundbreaking
when we did all the balloons? No, that was the opening. I'm trying to
separate the things, separate the different times. The groundbreaking
was quite a simple event, as I recall. And the Art Alliance as they did
for so many of the museum events, supplied the volunteers that acted as
hostesses. I don't think they were active in any other way at that
particular time in the event. I remember we had a big party at the old
house that was at Carmelita [Park] before the ground-breaking. As a
matter of fact, we had a Treasure Chest sale there. But that wasn't
connected with the groundbreaking itself.
-
RATNER
- Nobody had mentioned that, that anything on that property had been used.
-
BURTON
- Oh, yes. There was a big, old frame house that was on the property that
had to be torn down. And before it was torn down, the Art Alliance had
their Treasure Chest sale there one year, and the lights—I'll never
forget it, because the lights went out. It was just the fuses, they kept
blowing, and this one time they blew just when all these people had
swarmed in and we had this one room that had all the expensive jewelry!
-
RATNER
- Oh, no!
-
BURTON
- Everything in it, the really expensive items—Rea Taylor always did the
expensive jewelry and when the lights went out, she was gathering all
this stuff in and just in an absolute panic! And Ted [Fitch] Behr was
always our "resident electrician." He and George Yewell were the
husbands of two of the Art Alliance members, and also Ted became a
trustee later on. They were frantically running around trying to get the
electricity to go on again, which it did. It was one of those situations
that was a panic for a moment. We didn't lose anything, I don't think.
Nobody fell down the stairs! It was just one of those things that happen
that make it fun, interesting, and exciting!
-
RATNER
- Why don't we go ahead and talk a little bit about the Treasure Chest
sale, which was one of the main fund¬raisers for the Art Alliance and
had been held fairly consistently, I guess, since the early fifties
even.
-
BURTON
- Mm-hm [affirmative].
-
RATNER
- How was that all organized?
-
BURTON
- Well, it started out, it was organized by appointing someone who was a
chairman for the sale. And they in turn would organize different
committees who would take on different responsibilities for the
collecting of the "treasures," and then the invitations, the party and
all of that, and each one would work on their own particular thing. I
think what made the treasure sale rather unique from other activities of
that kind where junk and everything else, from good to bad—All of us
have Treasure Chest items in our home, I mean, things have recycled
three and four times. I see an old mahogany breakfront of mine whenever
I go to Patty Burschinger's, and Martha has a sofa that used to belong
to us.
-
RATNER
- [laughter]
-
BURTON
- There are pieces here that are early Treasure Chest. That secretary
that's in there, the Queen Anne one, came from a Treasure Chest sale. So
we did have some really nice items. We also had a lot of not-so-nice
ones. What I was going to say was what made it really different was the
displaying of the items. This is the real creativity of the Art
Alliance. One of the wonderful things was that each room was assigned to
a room mother. Each room had a room mother who was a member of the Art
Alliance, and they got together their own committee, and we would have,
for example, the dining room and the living room area and sort all of
the different items into those different rooms. New members always got
the "garage," which was all the junk that was left over. You were sort
of baptized by fire by getting that! And then it was up to you to
organize it to make it look as presentable as possible. You know, it's
just absolutely amazing what all—I was not very clever at that, so I
never was too involved. But they made it really look salable, and people
just loved it! [They] ran in, and you'd be amazed what they bought! It
was rather amazing what we had sometimes, always some really very
unusual items along with the usual ones. For example, we tried to set up
the room to look as much like a bedroom or whatever, then in the bedroom
you'd have all the linens artistically falling out of drawers and things
like that, and flowers in the vases. Then it would be presented to the
public. When we were in the old museum building we also at times sold
off certain things for the museum, too, items that had been given that
weren't in the permanent collection that could be sold. One time,
however, again Betty Elliot and I were in this room, and all of a sudden
we looked and somebody on the staff had put out these wonderful old
Roman, this Roman glass and Greek glass. And I mean, well, we rescued it
so it wasn't sold. But things like that—
-
RATNER
- It has been put out to be sold? Oh, my goodness!
-
BURTON
- Yes. There was a little problem there of things that were in the
collection for a while getting sold that shouldn't have been.
1.2. TAPE NUMBER: I, SIDE TWO MAY 4, 1988
-
RATNER
- We were talking about the treasure sale, and you were telling of an
incident where some Roman glass had accidentally been put out. The items
that you sold for the museum, those are items that had never been
accessioned?
-
BURTON
- Well, in the earlier days of the museum, the records were not kept very
well. That was why Betty and I were cataloging a lot of the items down
there [in the basement], and a lot of the items had gotten into the
collection without being accessioned. Basically, in a museum—I think
this is true of most museums; I'm not positive—there is the permanent
collection, which you really have to go through a process for
deaccessioning, and then you have a lot of other items that don't have
the restrictions on [them] that the permanent collection does, and these
would fit into that category. I mean, small things that had been given
along the way. The museum was changing direction from just being a local
city museum to one with more of a direction.
-
RATNER
- And so the staff, was [it] the staff that was selecting the items?
-
BURTON
- Well, there was a little problem there at that particular time!
[laughter]
-
RATNER
- What point are we talking about here?
-
BURTON
- Oh, let's see. This would be, well, '69, '70, in that area, I think.
There wasn't as close a watch kept over some of the things that were in
the museum as perhaps there should have been. That's all I'd like to
say! [laughter]
-
RATNER
- Okay. But I mean, even as late as '69 or whatever, some museum items
were sold in the Treasure Chest sale? That's really just what I was
trying to get at.
-
BURTON
- Yes, and on the whole, most of the things that were sold in the Treasure
Chest sale, they were—I would say the things that were sold in the
Treasure Chest sale were supposed to be sold in the Treasure Chest sale.
There was no problem there. No, it was other things that weren't sold in
the Treasure Chest sale. But the things that were sold in the Treasure
Chest sale, I think yes, that was the point. They were supposed to be
sold there.
-
RATNER
- And that, of course, raised lots of money every year?
-
BURTON
- Yes, it was a very good fund-raiser.
-
RATNER
- Continuing on with your term as chairman—did they call it chairman or
president?
-
BURTON
- Chairman.
-
RATNER
- Chairman? In 1968, you made an announcement which I found kind of
surprising that late, that all Art Alliance members had to also be
members of the museum, which I thought was kind of surprising, that that
wasn't maybe a condition of Art Alliance membership or something from
the very beginning.
-
BURTON
- Right. Well, I think it had always, was a condition of membership; I
think it probably had not been enforced. I think at that particular
time, when we were going to be moving on to the other building, it
became more important. I think it's just reiterating, probably,
something that wasn't enforced as much as it should have been earlier
on, and we just cracked down on it, basically.
-
RATNER
- Here I have a note that from 1964 to '68, between the treasure sale and
the auction, the income earned was close to $136,000. That's pretty
terrific in four years!
-
BURTON
- Nineteen sixty-four to '68? Well, I think the Treasure Chest sale the
year I was chairman was around $25,000 or $30,000, and the auction was
around $40,000. And then the year before, we'd had the art auction,
which was, of course, very successful. I think it raised around $40,000,
also. There was quite a big jump in the amount of funds that we were
raising from the previous years where they were lucky if they raised
$10,000 or $15,000.
-
RATNER
- What accounted for that difference?
-
BURTON
- I don't know. Harder work, maybe. I think that that was the time when we
started doing the Treasure Chest sale maybe every other year instead of
every year. And, as I say, the "Party Slightly Tinged with Green" was a
new concept that we hadn't done before, and it was very, very
successful. Other than the art auction, which was something we couldn't
really repeat—we could do that that year mainly through Carolyn Rowan, I
mean, Carolyn Farris, who was then Carolyn Rowan and had a lot of
contacts. That was what made that successful, and obviously it could not
be repeated two years later. The other idea that we came up with
happened to be very successful. And we worked very hard.
-
RATNER
- I thought that we might go ahead and talk a little bit about the new
building and the move to the Carmelita property. Begin from your
perspective as a—
-
BURTON
- The Art Alliance?
-
RATNER
- Right.
-
BURTON
- I'll try and separate them out!
-
RATNER
- If you can! If you can't, that's fine, although the questions are geared
in that direction. The decision had been made to return to the original
site of the museum at Carmelita, I think prior to your joining the Art
Alliance.
-
BURTON
- I'm not sure.
-
RATNER
- I think it was early in 1960 that that decision was made.
-
BURTON
- It was about, I think, at that time.
-
RATNER
- Yes. You joined shortly thereafter, or maybe you had already joined. But
at any rate, the project was still in its very early stages, and at the
time the announcement was made, the Art Alliance was asked, as I imagine
they did with many things, to assist with the related parties and
invitations and refreshments. And I wondered what kinds of promotional
or fund-raising events you recall from that early period as a kickoff
for this whole project.
-
BURTON
- I don't really remember the Art Alliance being that involved—You mean
in relationship to fund-raising for the new building? Is that what
you're talking about?
-
RATNER
- Right.
-
BURTON
- I don't really remember a lot of fund-raising parties. Basically, the
people that were doing the fund-raising weren't—I don't think they were
doing it that way. They were going after individuals, people on an
individual basis, and we did things, but they were more like membership
things, like we did something—I'd forgotten about it completely, I
can't even remember which year where we spread out all over town and had
little booths, but that was basically for membership. We also had a soup
kitchen on New Year's morning up on the Carmelita property one year. I
remember that we sold soup and all to the people that were there for the
parade. I think it was about the time of—It was Andy Warhol's tomato
soup!
-
RATNER
- [laughter]
-
BURTON
- I remember these as functions, but I don't especially remember them
being tied into fund-raising dinners. At the moment I can't think of—We
did lots of, you know, we did parties, like we did the party for
[Marcel] Duchamp at the old Green Hotel, which was one of the greatest
parties. It was wonderful. But that again was a reception for an artist,
and I don't really think of them so much as fund-raising. Later on,
well, of course, just before the museum closed we were trying to do that
big party the night it was announced that Norton Simon—I really am
sorry, I can't—
-
RATNER
- Well, maybe there weren't any?
-
BURTON
- I just don't relate to any right now that were specific parties that we
invited people to because we thought they were going to give money.
-
RATNER
- I just wondered, because there was this line out of the minutes that
that's what they would be asked to assist with, so I wondered if
anything of that sort had happened.
-
BURTON
- Well, as I say, we hostess it, host, we were hostesses—I have trouble
with that word, I guess!—at a lot of different events. But I can't
remember any specific ones. There may have been.
-
RATNER
- During those early years, early sixties, how was the site discussed? As
a whole cultural center? Because that was an early idea. Or simply as a
place for the museum?
-
BURTON
- Well, I think the concept of having a whole cultural center there was
brought up at several different times, but I think basically we zeroed
in on it being just a site for the museum. I know that the concept was
certainly there, and there were organizations like the Coleman Chamber
[Music Association] orchestra that were to hopefully be included, and
the idea, of course, of having the auditorium, that was the ideal
concept, but then it sort of shrunk down to just the museum itself.
-
RATNER
- At a meeting in October '65, the Art Alliance board visited the offices
of [Thornton] Ladd and [John] Kelsey. I wondered, what was the nature of
this kind of visit? Was it for an update? Or was the Art Alliance asked
for their input on anything for the new building?
-
BURTON
- We weren't asked for our input, I don't believe, on anything in the new
building. It was probably just a program for the Art Alliance to go and
see what was going on and keep them informed. I don't happen to remember
that particular incident, but I don't [believe] the Art Alliance really,
basically, as far as I can recall, was asked for any input on the
building. Of course, there were several designs that the building went
through. I guess you've been all through that. I don't think we were
really asked our opinion that I can recall.
-
RATNER
- I wondered if they'd been asked about maybe the kitchen or anything,
because they were—
-
BURTON
- Well, the Art Alliance was very unhappy about the kitchen. I guess you
may have come across that. Because they put in what was a caterer's
kitchen rather than a functional kitchen, and later on, after the
building was built, with the caterer's—If they'd asked the Art Alliance
originally, they would have solved a big problem I think, because they
had to redo the kitchen because it was not the kind of a kitchen that
was really useful for the building. It's a case where they should have
asked them, and I think the Art Alliance would have loved to have given
its input about space for volunteers, an office and all, but I don't
really recall ever, personally, having been involved in any situations
where we were asked or it was discussed especially. The museum, along
the way, was very—The board of trustees was fairly open to the support
groups, much more so, I think, than most museums are. The chairmen of
the groups were invited to sit in on trustee meetings, and then, of
course, later on, which we'll probably get into, they were given half a
vote, too. But even way before that and before all the problems that
developed in the new building they were, when I was chairman, still
meeting in the old building. I can recall going to meetings. So they
were fairly open, and we were kept informed of what was going on. I
think input was more on a one-to-one basis, maybe, than as an
organization.
-
RATNER
- You mentioned that the people were unhappy with the kitchen. What was
the general consensus amongst the group regarding the facilities
overall?
-
BURTON
- You mean other than the kitchen?
-
RATNER
- Mm-hm [affirmative].
-
BURTON
- Well, I think just like everything else, as many members as there were,
there were different opinions, probably. I think on the whole they found
it an exciting building. I think they felt perhaps it didn't function as
well as it could. I don't know that they were highly critical of it.
We're talking about the new Ladd and Kelsey building, right?
-
RATNER
- Correct. Yes.
-
BURTON
- After having worked in what is now the Pacific Asia [Museum] building
[the Grace Nicholson Building] in the old museum building and down in
the basement, where you were in these cold, damp rooms doing things, it
was quite a pleasure to be up there. Well, there was that one room that
was a meeting room for the volunteers, but I think they would have
liked—I know they would have liked—to have had a space where they could
have had their own office, their own little territory. But you don't get
that in any museum, really, or not many, certainly. You're always
scrunched into something, a corner. Some people didn't like the tiles on
the outside, some did. It was just that each one had their own
particular aesthetic judgment of the building, I think, and of its
functioning. And again, it's like most volunteer groups: you have a
nucleus that are working and are concerned, and most of the members just
sit there. It's very easy to be critical of something, but to actually
do something, that was always one of my favorite ploys. If somebody was
highly critical, I'd say, "Well, if you don't like it, would you like to
take on that job?" Usually they didn't want to.
-
RATNER
- [laughter]
-
BURTON
- I'm not very informative there.
-
RATNER
- That's fine. What role did the Art Alliance play in the opening
ceremonies and parties? What were those festivities like?
-
BURTON
- Well, the opening itself—I'm trying to separate the opening from—I
can't remember whether it was the opening or the groundbreaking where we
all went up there early in the morning and blew up thousands of
balloons.
-
RATNER
- I think that was the opening.
-
BURTON
- I think it was the opening. We blew up thousands of balloons forever and
then cut them and let them go. So basically for the opening and for the
groundbreaking, the role that they played was planning the festivities,
the party part of it, as opposed to the ceremonial part of it, doing all
the logistics, being sure [of] having the food there, acting as
volunteers to serve the food. Then there was the opening dinner for the,
I guess it was for the founders, the donors, and specially invited
guests, and there the Art Alliance—I don't think as an organization we
worked on it, but certain members of the organization did. Basically,
volunteers did the dinner. I know the table decorations were done by Art
Alliance members, and the planning of the food and the party was all
done by Art Alliance members. So I don't know that it was officially an
Art Alliance function, but it was done by Art Alliance members, maybe
under the aegis of a trustee. [phone rings; tape recorder off]
-
RATNER
- Prior to moving into the new building, some concern was expressed by
some members of the Art Alliance regarding the possible changing role
there might be for the Art Alliance once the museum had moved because of
the expanded facilities and staff and programs. And I wondered what, if
anything, that you recalled about those discussions and how they were
resolved.
-
BURTON
- I don't really recall too much about it. I think as any institution
becomes larger and their staff expands, you lose that intimacy that you
have in an organization that is small. You have a lot of volunteers
doing work that would normally be done by staff. There was a loss of
intimacy when we moved up there, I think, but of course, because of the
financial problems that developed later, we got it right back again!
There was the involvement which I'm not sure was really healthy—
Staff-volunteer relationship is a very difficult thing, because some
volunteers are very businesslike and tackle it as a job and are worth
their time, whereas other volunteers you might as well not have because
it takes more time to get them to do what they're supposed to do than to
do it yourself, and then they do not take the responsibility of a
position. I think this is something that all organizations have a
problem with, and the Art Alliance did, too. I've sort of lost my train
of thought, but basically, moving up there, it was a more formalized
situation, so that volunteers probably didn't move quite as freely as we
did in the other museum. It was something new, a change you always have
to get used to, and I think it went fairly smoothly. I think that a lot
of the things that people were concerned about perhaps didn't develop,
and perhaps one reason they didn't was because volunteers did have to
become so closely involved because of unfortunate situations. I'm trying
to think back. There was some difficulty then and there was quite a bit
of concern. After my chairmanship, Rosemary Sadler was chairman. That
was one of the wonderful things that happened with being chairman of the
Art Alliance. When I was appointed chairman, Rosemary was my
vice-chairman, and I had never met her before. She and I worked together
and became very, very close friends, and she was just a wonderful
person, just a wonderful person. I think the fact that she was chairman
at that time was very, very helpful with the moving, because she had a
lot of tact and a lot of social grace and was a very hard worker, and I
think she really helped make the move a smooth one. She was able to be a
good liaison during that particular period.
-
RATNER
- Before we go on—and I think that was all I wanted to ask you about the
building at this point—before we go on and talk about the staff, there
are just a couple of other projects I'd wanted to ask you about. We're
kind of backtracking a little bit. One of the other projects the Art
Alliance was involved in was providing a purchase prize for the San
Gabriel Valley Exhibitions that were held at the museum for many years.
Initially, the Art Alliance paid for the work and also gave some prize
money to the artists, so later they simply paid for the work. And from
reading the minutes, it appears that the Art Alliance had trouble at
some point getting the membership to come and vote. I guess that was the
procedure: the membership voted on the work that was to be given to the
museum. I just wondered what you could tell me about this project.
-
BURTON
- When was that? What year, do you know?
-
RATNER
- I don't know what year it stopped. It's not clear.
-
BURTON
- It stopped before I was chairman.
-
RATNER
- Oh, did it?
-
BURTON
- Yes. Because it was not going on when I was chairman. The only thing I
can remember was that I was talking about the involvement in doing that
show, but I don't remember ever being involved with the Art Alliance
when we were voting on—
-
RATNER
- Oh, really?
-
BURTON
- —an art—No, I really don't. I think that must have been something quite
early on.
-
RATNER
- Must have been early.
-
BURTON
- I really don't remember that.
-
RATNER
- Then the other thing was the Art Alliance gave a series of Japanese
prints to the museum that had once belonged to Frank Lloyd Wright.
-
BURTON
- Mm-hm [affirmative].
-
RATNER
- Okay. What can you tell me about that project?
-
BURTON
- Not much! I think basically we just raised the money for it.
-
RATNER
- How did the idea come about?
-
BURTON
- Well, I can't remember whether it was presented to the Art Alliance as
something the museum would like to have and they raised the money to buy
them. It seems to me it came about through a member of the Art Alliance
who was familiar with them. But I really don't remember.
-
RATNER
- So at that point, though, the museum apparently was still interested in
collecting oriental objects? Because otherwise it doesn't seem to really
fit the exhibition focus.
-
BURTON
- Right. Well, the museum was interested in collecting oriental objects up
to a point because there were certain people that were giving money to
the museum at that point that still thought it was going to have an
oriental wing, and as you recall, our opening show there was an oriental
show, so the museum was still definitely, even up until that time, going
to be a bifurcated museum where they would have both the oriental and
the contemporary. I think basically it wasn't until maybe they changed
their name to the Pasadena Museum of Modern Art that they really gave up
the thought of having the oriental wing.
-
RATNER
- I thought we'd go on now and talk a little bit about the staff and the
board. Throughout your involvement with the museum you saw several
directors come and go—
-
BURTON
- I was counting the other night—I think, five! [laughter]
-
RATNER
- —and I'm interested in the kind of relationship they had with the Art
Alliance, so I thought we'd start with Tom [Thomas W.] Leavitt. He was
the first director, I believe, when you were in the Art Alliance. How
responsive was he to the needs and interests of the Alliance?
-
BURTON
- Well, Tom was the director when I was first a member of the Art
Alliance, so I was sort of young, the new kid on the block, and I think
probably Liz [Elizabeth] Hanson—You're going to interview Liz Hanson?
-
RATNER
- I've spoken to her once and will speak to her again.
-
BURTON
- She would probably be able to tell you a lot more about that than I. I
found Tom a charming person. He seemed to accept the group, and I don't
know that he especially had a close relationship to it. As I say, that
was in my early tenure, so I have no feelings that there was any
problem.
-
RATNER
- What was the reaction to his resignation?
-
BURTON
- With the Art Alliance? Well, I think that people were sorry to see him
go, that everybody liked Tom very much, but I think that they understood
his reasons for leaving and were sympathetic toward them.
-
RATNER
- We've already mentioned Walter Hopps, and he, of course, followed Tom
Leavitt, and you mentioned his comment to you about volunteers and Sam
Francis. How, if at all, did that reflect his own attitude?
-
BURTON
- Well, I think Walter felt that volunteers definitely had a place, and
the place was away from the art part of the museum and the art
community. I like Walter, but he was very, very difficult to work with,
because as I say, he marched to the beat of a different drummer, he kept
entirely different hours. When he was working, he was very demanding. I
would say that Walter, though, definitely felt that the volunteers had
their place in the museum and the staff had their place, and that
volunteers could get in the way of staff, which they can! I can
certainly agree with him on that. They can get very much in the way of
staff. And I think he sort of accepted them as a necessary evil!
[laughter] I don't think he especially enjoyed working with them on the
whole. I think he enjoyed some of them individually, and again, as I
say, I think he thought of them more as the people to give the parties
and to raise the funds but to stay out of the general day-to-day working
of the museum. There's nothing wrong with that. A lot of directors feel
that way.
-
RATNER
- How did the Art Alliance feel about that sort of attitude?
-
BURTON
- Well, the Art Alliance—Again, you're talking about a group where you
have a nucleus that for over many years worked very hard and did a lot
of things and had a very intimate involvement with the staff. I happen
to be one of those, and there are several others, maybe ten or twelve I
could name, but the Art Alliance as a whole was sort of divorced from
that whole scene.
-
RATNER
- I see.
-
BURTON
- They were doing their thing, they were raising their money, they were
having their little parties. I mean, they couldn't care less, really,
whether they could meet with Sam Francis or not, except for the fact
that maybe they would like to meet him socially. But on the whole I
think they were fairly unaware of that part of it. It was just the small
working group that was involved but the general membership had their
meetings and programs and only when they were doing the Treasure Chest
sale—in those days we used to do it in the museum—at times there might
be some conflict, because they wanted to have space for a longer period,
or conflicts would arise where different people would want different
things at different times, or maybe make a demand on staff time that was
unreasonable. But on the whole they were doing their own thing and not
that involved. Then you had people like Eudie [Eudorah] Moore who was in
all camps. As I mentioned, Betty Elliot became Walter's secretary, and,
of course, she happened to do that through being a member of the Art
Alliance and being involved in the Art Alliance. So you did have people
that were doing two things, so there was more of a connection, but it
was more of a personal one rather than the entire group.
-
RATNER
- So in some ways, who the director was didn't—Not that it didn't make a
difference, but they weren't that involved?
-
BURTON
- Right. I would say that we've had questionnaires in the Art Alliance off
and on through the years as to "Why do you belong to the Art Alliance?
What is your reason for belonging?" And the largest percentage of
answers, I think, are, "I enjoy the joie de vivre of the group; I enjoy
the social contacts." And I think it would be even larger if people were
more honest about it. Some people say that they belong for some more
altruistic reasons, but a lot of the success of the Art Alliance is the
social rapport. Now the Art Alliance is completely removed from an
institution, but then when they had their Treasure Chest sales in
outside homes, after we could not have it in the museum any more—this
was when we had the new building—the Art Alliance was still connected
with the museum. But it became its own little enclave, its own little
group, and existed autonomously, by itself, doing its thing. I think
some members perhaps were disturbed by the program at the museum, that
they didn't get enough credit for the money they gave or they weren't
recognized enough. Those would be the basic complaints.
-
RATNER
- Jim [James T.] Demetrion followed Walter Hopps as the director. What was
his relationship like with the Art Alliance?
-
BURTON
- Well, I would say also, he had a good relationship with the Art
Alliance. Jim was socially a more withdrawn person than some of the
other directors, perhaps, and because of that, I think his relationship
perhaps was a little more distant, mainly because of personality. But I
think that it was always a healthy relationship. I don't know what the
directors have told you about the Art Alliance! I'm sure they found them
an aggressive group of women that were a necessary evil, probably, at
times, because they are; some of them are very aggressive. Again, it's
hard to separate the Art Alliance as an organization from the
individuals that overlapped in so many different ways, because they did
so many jobs. As I say, some of them were quasi-staff or staff, and some
of them were trustees. I'm sure the directors found them aggressive but
a needed group. I'm not sure, but I think, in relationship to most
directors of most museums and most professional staff, they would love
not to have them, just like they'd love not to have a board of trustees
if they could function without them. But they accept the fact that they
are there.
-
RATNER
- What do you recall, if there was any discussion, about the timing of
Demetrion's departure? Of course, he announced it about a year, well,
not quite a year before the new building opened, and then left in June,
and the museum was set to open in November.
-
BURTON
- Well, you mean from an Art Alliance standpoint?
-
RATNER
- Well, maybe I'm just asking you that generally.
-
BURTON
- Generally?
-
RATNER
- And was there discussion amongst the Art Alliance about that?
-
BURTON
- Oh, there's always discussion! I mean, the Art Alliance talks about
anything and everything. They could tell you every personal—if we wanted
to go into that—there'd be a lot to expose of characteristics in people
and who did what with whom and all. So naturally, there was all sorts of
discussion! On the level you're speaking about, I think there was great
concern because of the fact that a new building was going to be opened
and we were without a director at that particular time, which takes a
little bit away from the credence of your institution. It would have
been so interlaced, though, with all the other problems that were going
on at that time. They're all so interrelated. The fact that the funds
were not there for the building, I think it was just one more thing that
was a problem, one more concern at that particular time. Jim, I think,
was very well liked, but again, as I say, he was, perhaps
personality-wise, a little more withdrawn. He was more of an academic
person, so I don't think he had the interplay and all with the group,
and he wasn't director for that long, either.
1.3. TAPE NUMBER: II, SIDE ONE MAY 4, 1988
-
BURTON
- I don't know how relevant a lot of this is.
-
RATNER
- It's very relevant.
-
BURTON
- I mean, with all the big problems and everything, I don't know. It seems
like a lot of little—
-
RATNER
- Well, you know, it was a pretty important place in its day, and it's
good to have everybody talk about it before people forget or aren't
around any longer to talk about it.
-
BURTON
- Right, especially that!
-
RATNER
- Before we flipped the tape we were talking about Jim Demetrion and his
departure. Was there anything else you wanted to mention about him?
-
BURTON
- No, I can't think of anything right now. Probably tomorrow I'll think of
a lot.
-
RATNER
- So he was followed by Tom [Thomas G.] Terbell, who happened to have been
a member of the board of trustees. And his wife [Melinda Terbell, now
Wortz], in fact, was an Art Alliance [of the Pasadena Art Museum]
member. How did the group feel about his term as director and his
relationship with the Art Alliance?
-
BURTON
- Well, I think, it was a very interesting concept at that time to go away
from a director who was art-oriented, who had come out of the art
history background, to a director who was business-oriented. It was the
feeling of the board of trustees, and I think that was passed on to the
Art Alliance—at that particular time, we had a lot of monetary problems
that we were all aware of—that maybe this was a good solution, because
really, a lot of the problems that needed to be solved were not so much
artistic as monetary. And then they had John [R.] Coplans as the
curator, who was supposedly taking care of the artistic choices or
decisions. Because Melinda and Tom were closely related to the Art
Alliance, I think it was a little difficult, perhaps, for a lot of the
members to set him aside as a director, and I think that the
relationship was perhaps a little more personal than it was healthy to
be because of that. Not only was Melinda a member of the Art Alliance,
but her stepmother [Elizabeth Farris] had been, basically, and there was
quite a lot of personal contact there and more later on, so I think it
was a little hard for the ladies to separate him out as a professional.
-
RATNER
- What kind of reaction was there to his resignation?
-
BURTON
- Well, I think the reaction was that you did need somebody that was a
little more art-oriented as the director. And I don't think the reaction
was so much to Tom as to John Coplans, who was not one of the more
popular people who was associated with the museum. I think that there
was much more feeling about John than there was about Tom.
-
RATNER
- Speaking of John Coplans, he was certainly a controversial figure.
-
BURTON
- Controversial is right, yes!
-
RATNER
- [laughter] How, if at all, did he interact with the Art Alliance? What
was that relationship like?
-
BURTON
- Well, I would say of all of the relationships of staff to the Art
Alliance, probably John's relationship was the least successful. I don't
think that John had any feeling at all for the organization. I think
that he really felt that they were just a bother. He tolerated them,
barely. If he wanted something, he would use them, but other than that,
he would just as soon they were not around at all. And he was not
terribly forthcoming in helping them with their programs or doing
anything for the organizations, the docents, any of them. We have been
talking all about the Art Alliance; of course, there were other
organizations involved, too. I was a docent also, and it was a tough
time for them, because he was not the most cooperative, and he was not
overly fond of ladies' groups—or any groups.
-
RATNER
- [laughter] So the reaction to his resignation might have been relief, I
guess!
-
BURTON
- I don't think anybody was really very sorry that he left. John also did
not really have the background to be—I guess he was, officially, the
chief curator. I don't remember. But his background—He was a printer
from South Africa, and when he wrote, he used all these big terms. I
think the feeling of most people was that he used big words and
obfuscation because he really didn't know what he was saying! And that
was basically the reaction to him. No, I don't think people were very
sorry to see him leave.
-
RATNER
- So when he left, the museum was without a curator, and that was when
Bill [William C.] Agee came in. And then he later became director when
Tom Terbell resigned. What was the nature of his relationship with the
Art Alliance?
-
BURTON
- Well, I think Bill had a very nice relationship with the Art Alliance.
Everybody was very fond of him, and they were very fond of his wife,
Elita [Taylor Agee]. It was one of the customs of the Art Alliance to
have the director's wife as an honorary member. Of course, Walter didn't
have one. Barbara Demetrion was very quiet. Melinda [Terbell], of
course, already belonged. But Elita was a very charming person. And when
Bill first came, they stayed in the guest house of Peggy [Margaret]
Phelps. So he became involved socially and personally with the group in
the earlier years, but again, as all staff and directors are to all
organizations—And you can't be a generalist, but this is pretty much, I
think, across the board, there is a point in that relationship that
again, I think they'd probably rather do without volunteers if they
didn't have to have them. But for having to have that relationship, I
would say it went along very well. With every one you had your
differences, because you're coming at the same problems, maybe, but from
different angles or different interpretations.
-
RATNER
- And then he left just slightly before the announcement was made that
[Norton] Simon was coming in?
-
BURTON
- Right.
-
RATNER
- What was the feeling about the timing of his resignation?
-
BURTON
- Well, at that point, everything was up in the air. I would say that
people were very sorry to see him go, but they certainly understood why
he was doing it. In all of these questions you're asking me, it's very
hard for me to separate what was the feeling of the group, what was my
feeling as an Art Alliance chairman, or what was my feeling as a
trustee, or what am I seeing in hindsight? So some of these answers, I
wonder—I'm sure they're colored by all of these things, so how exactly
true a response they are to your specific question, I don't know. But I
think that we would have preferred if he hadn't left, certainly, at that
time, but we understood it.
-
RATNER
- And finally I wanted to ask you about Barbara Haskell, who started out
as an assistant curator, and then, when Bill Agee left, she became the
chief curator, although she didn't really have an opportunity to—
-
BURTON
- Do anything with it.
-
RATNER
- Right. What kind of interaction did the Art Alliance have really with
the curatorial staff?
-
BURTON
- Well, again, I would say, it was more on an individual basis, as it was
all along. Your chairman probably had a relationship, and some of the
other members that were involved in certain projects where they had to
interrelate, but as a whole, the only other relationship they would have
would be when the curator came to meetings to present programs and tell
them what was going on on the curatorial side of the museum, the
exhibitions. Other than that, I don't think it was too much.
-
RATNER
- Were there any other staff members that you recall as particularly
helpful or difficult?
-
BURTON
- Well, I don't especially recall any as being difficult. Again, I'm
trying to separate my Art Alliance—
-
RATNER
- Well, don't separate it; just—
-
BURTON
- —from some of the others.
-
RATNER
- We'll just speak in generalities here.
-
BURTON
- Yes. I think that Hal Glicksman was always very helpful and cooperative;
Barbara Berman, the different curators—I'm probably leaving people out
because I don't remember everybody who was there. But on the whole, I
think the staff relationship to the Art Alliance was quite—Of course,
the Art Alliance was very closely connected with California Design
because of Eudie [Eudorah Moore], and I probably should bring that in a
little bit, the fact that a lot of the people in the Art Alliance, they
really would like to have seen more of a relationship with California
Design. A great many of them worked on that phase of the program, and
there was some conflict within the Art Alliance because of this, because
there were some that felt so strongly for the California Design program
while others of us were more interested in the overall, especially the
contemporary part of the museum program. And when funds—Sometimes there
was a conflict of who was going to get the funds and perhaps who was
going to get the energy of some of the workers, and this did cause some
conflict within the group. Other than that, I don't—Carol Marsden, did
I mention her?
-
RATNER
- No, not yet.
-
BURTON
- [She] was more or less the business manager. She worked very closely—I
suppose we'll get into this in the next taping, when the volunteers
worked at the museum, so that would probably relate more to that than
really the Art Alliance.
-
RATNER
- Finally, because of the Art Alliance's long history of support of the
museum, what was its—we talked about it a little bit—but what was its
relationship with the board of trustees, which at various times included
members of the Art Alliance, yourself included, as we've mentioned,
and/or their husbands. I'm wondering what kind of influence the Art
Alliance maybe was able to have.
-
BURTON
- Well, again, I think they had quite a bit, but it was mainly, I think,
through the interrelationship between the members of the board of
trustees and/or husbands that were on it, perhaps to the point where it
might have been a bit unhealthy. I have been chairman of a group at the
[Los Angeles] County Museum [of Art], and I am a trustee at MOCA [Museum
of Contemporary Art] and am the trustee that formed all the support
groups there. I've also been to the Volunteer Committees of Art Museums
of North America, several of those, and was on the steering committee.
The Art Alliance was an unusually powerful group, I think. They had a
great deal more influence than most support groups do. I think this was
due a lot to the circumstances, the fact that the museum was very small
in the beginning, so you had a lot of interrelationship, and then when
it became larger, due to the financial problems where, again, you became
very dependent on this group of supporters, because the museum did not
have a broad enough appeal to people to have a broad support group, it
was sort of like intermarriage! [laughter] I think they had too much
power, probably, were too intimately involved with a lot of things, and
got into policy situations where they shouldn't have been involved. I
think the California Design thing that I mentioned was really something
that shouldn't have been as much at the Art Alliance level as it should
have been at the trustee level. And involvement with some of the
personalities—! think they had more power than they should have had.
They were more intimately involved than they should have been at the
particular time I was involved. Now, before that, I don't know. And
again, also, I would say that this varied, too, depending on who was the
chairman that year and who was involved in the nucleus of the
organization.
-
RATNER
- Of the board of trustees or the Art Alliance?
-
BURTON
- Of the Art Alliance, which Art Alliance members were tremendously
involved at that particular time. I think in your early history you may
find even more involvement because of the composition of the board of
trustees early on, but maybe not. I don't know.
-
RATNER
- How frequently was an Art Alliance member invited onto the board of
trustees?
-
BURTON
- Well, I think we have to break that down maybe into two classifications:
people who were Art Alliance members who were invited onto the board of
trustees because of what they did as an Art Alliance member; or people
that happened to be Art Alliance members and maybe weren't such active
Art Alliance members but happened to have other qualifications, such as
being a large donor or had some other attribute to give.
-
RATNER
- Well, just, you know, I don't know how many, but I mean just—
-
BURTON
- Well, I would say, let's see—Before I became involved, [there was]
Eudie Moore, I think. Was Liz [Elizabeth] Hanson on the board of
trustees?
-
RATNER
- For a short time.
-
BURTON
- For a while. But of chairmen that were on it, Martha [B.] Padve—not an
Art Alliance chairman—Peggy Phelps, myself, and Rosemary Sadler were all
on it, and then later on, toward the very end, Kay Files—who was never a
chairman but she was an Art Alliance member—I think was asked on
probably because of her activities in the Art Alliance. There were other
Art Alliance members that were on the board of trustees, like Adelaide
Hixson, but I would say she was not asked on because she was an Art
Alliance member; it was for other reasons.
-
RATNER
- That's really what I was wondering, from the level of their involvement
in the Art Alliance, what, you know—So maybe about five or six,
something like that?
-
BURTON
- Yes, probably.
-
RATNER
- So it was quite an honor?
-
BURTON
- Well, I don't know! [laughter] It depended when you were asked, or what
they needed.
1.4. TAPE NUMBER: III, SIDE ONE MAY 17, 1988
-
RATNER
- I'd like to begin our discussion of the Pasadena Art Museum today with
the opening party for the Marcel Duchamp exhibition ["Marcel Duchamp
Retrospective"], which you mentioned last time. You had said it was* a
particularly wonderful party, and I just wondered if you could tell me
about that.
-
BURTON
- Well, it was a very exciting party. We took over the Green Hotel, which,
at that time, was in great disrepair, and nobody ever went to the Green.
And we did it in the ballroom there, and it just fit in so beautifully
with what Marcel Duchamp was doing at that time. One of the things I
remember particularly about it was that he was there, and Walter Hopps I
guess was the director then, because at least he was in charge of the
show, and Marcel Duchamp picked up a sign that was in the shape of a
hand that was pointing to the men's room at the Green Hotel and signed
it and gave it to Walter Hopps so that he had a souvenir of the show.
Everything—It was just one of those evenings that was really sort of
magic, because everything worked right because of the feeling and the
ambience of the place. And it was very creatively done. It was one of
the more fun times at the museum. And it was an exciting show because
Duchamp was not well known in Pasadena, and it was really introducing
him. It was the kind of thing that many of us at the museum wanted the
museum to stand for, and this was a very successful symbol of the
direction the museum was taking.
-
RATNER
- People always talk about that party, so I wish it could have been
videotaped or something!
-
BURTON
- Uh-huh [affirmative]! It's really sort of hard to say why it was such a
great party. It was just the people that were there and the place. Some
things sometimes just click and have magic, and that was one of them.
-
RATNER
- What other openings and exhibitions stand out in your mind as
particularly wonderful or interesting?
-
BURTON
- A lot of them were great fun. The Art Alliance [of the Pasadena Art
Museum] was often hostessing many of the different openings, and we had
certain members that were really very, very creative, so they did very
interesting things for the different openings. One I remember in
particular was the Andy Warhol opening, and he was there, and we served
Campbell's tomato soup! That was the main thing that we served. And I
remember afterwards some of us getting the large cans that we had served
the soup out of and having Andy Warhol sign them for us, so we had those
as souvenirs! I gave mine to my daughter, unfortunately, and I don't
know what happened to it, because as I looked at this last Warhol
auction, I thought, "Gee, I may have had a very expensive piece of art,"
or a souvenir. He was such an interesting, different person, and he was
there with his entourage of all the unusual people that he usually had
in tow. That was when we had moved up in the new building. That was an
evening that was different and a lot of fun. I can't really think of any
more right off the top of my head now. Did you want me to discuss the
party when we opened the museum, when we went up to the new building at
that time?
-
RATNER
- Yes, we started to talk about that a little last time, but if you have
more to say, that would be great.
-
BURTON
- I mean, is this the place?
-
RATNER
- Perfect! This is a perfect place!
-
BURTON
- Because that was a very lovely evening. Again, the Art Alliance was in
charge of it, although there was catering. One of the things I remember
particularly about it were the table decorations, because Sally Kubly,
whose husband was president of Art Center [College of Design], did the
table decorations. She had taken broken pieces of plastic, all different
sizes and shapes, and glued them together so they were abstract mounds
in the middle of the table, and then we put candles on them, and they
were very, very effective table decorations. It was a very lovely
dinner, and more formal than most of the affairs. Then, of course, there
was the last dinner we had, the party that was to be a fund-raiser. That
was the night we all discovered that Norton Simon was indeed going to
take over control of the board. We had this great party that had been
planned, and we had caviar that had been flown in from Russia. It was a
very, very marvelous party also, but the evening was sort of—It was a
great farewell, but we hadn't planned it as being that way. All of the
openings that we did, even when our budget got tight and we got down to
the wine-and-cheese kind of openings, we really tried to be creative and
tie in in some way with the artist that was involved. After we moved up
to Carmelita [Park], up to the new museum, the Art Alliance did not do
all the openings because other groups wanted to do openings. The San
Marino League would do one, and the Art Workshop [Council] would do one,
because it was always great fun to do an opening and be there to meet
all of the honored guests.
-
RATNER
- Any exhibitions that stand out in your mind as special or unusual or
created a lot of controversy?
-
BURTON
- Well, there were a lot that created a lot of controversy. We had some
wonderful exhibitions. What used to disturb me was the fact that people
didn't come to see them, and I would think of the cost of the exhibition
and, figured out by our attendance, think of how much it was costing per
each person seeing that exhibition. That really bothered me. One of the
exhibits I really enjoyed was when we had the [Richard] Serra trees, the
trees that were chopped down. They were in a back gallery all by
themselves, and I used to love to docent that because I used to love to
have these people come in. They would always say how awful it was, and
why weren't the trees left in the forest, and then you could really
teach them how to look by saying, "Do you know, if these trees were in
the forest, you wouldn't really look at how beautiful the pattern of the
bark was and all of these things that you can see in them you really
wouldn't see in the forest," and they'd go away somewhat convinced that
maybe there was something to it after all. At least they weren't hostile
to it any more as they were in the beginning. I don't know about any
special exhibitions because I think there were a lot of them that were—
Each one of them was special in its own way. The Bauhaus exhibition
["Fifty Years of Bauhaus"] was, I thought, wonderful, and as I say, each
was special in its own way.
-
RATNER
- We briefly mentioned—and you just mentioned now—docenting [and] the
docent program last time. I hadn't realized when I was preparing the
interview that you had been a docent at the museum. Do you recall what
year you joined?
-
BURTON
- No, I don't. I really don't. I'm sorry.
-
RATNER
- Was it fairly early on with your involvement?
-
BURTON
- No, it would have been after I had been chairman of the Art Alliance.
Because when I was chairman of the Art Alliance—I was very active in the
Art Alliance prior to that—that really took all of my volunteer time.
And then, after I'd done my stint there, I think the docenting is one of
the most "selfish" jobs that you can do as a volunteer, because it's one
of the things that you really get so much out of yourself, and it's a
very educational program for you. In return for the amount of time you
give to a docenting program, you get such a great deal more out of it,
certainly, than stuffing envelopes or licking stamps or doing some of
the other things you have to do in other jobs. When I became a docent,
it was at a time when I didn't have the obligations I'd had before, and
really enjoyed it because of the opportunity to learn a lot more.
-
RATNER
- So what did the training involve for that?
-
BURTON
- Well, the training involved reading. We'd have reading lists of
materials on the up-and-coming exhibition, and then we'd have talks by
whomever curated the exhibition. If there was an artist involved and it
was possible for them to speak to us, they'd come and speak, and then
we'd have discussion periods among ourselves, exchanging ideas, and
sometimes, but not always, we would do sample tours and work on those
together. But it was basically just pulling together your own materials
along with information that you got from whomever on the staff was
involved in the particular exhibition.
-
RATNER
- What kinds of groups were you taking through the museum?
-
BURTON
- Well, we were taking all kinds of groups through. We were taking a lot
of school groups through. I did some children's docenting, but I didn't
do that as much as some of the others. There were some that were really
good with the children. And then also some of those groups were taken
through by people from the Art Workshop. I'd say the bulk of our tours
were probably with children's groups. The other tours were with
different art-related groups from out of the city, from Los Angeles,
like a group that was affiliated with the [Los Angeles] County Museum
[of Art], the La Jolla [Museum of Art], or the Santa Barbara [Museum of
Art], that came into town. Quite a few of those were even from out of
state. We did those. Then we did them for just local groups, women's
groups mainly, that wanted some kind of a program for the enrichment of
their group. And we did public tours. We would do, usually, I think our
schedule [was], we had two public tours a day that we did for whomever
walked in at that particular time. That was basically it.
-
RATNER
- I thought we'd move on today and talk about the trustees, your
experience as a trustee, and talk a little bit about the various museum
policies and issues that confronted the board. During your term, which
began in 1970 and concluded when Simon took over the board in 1974,
during that four-year period, what was the composition of the board in
terms of diversified interests and capabilities?
-
BURTON
- There are going to be some long pauses because I'm going to really have
to think about this. The board had representatives of the local business
community; it had people on it who were collectors and were interested
in contemporary art; and it had on it people like myself who had been
active in a lot of volunteer work in doing different things for the
museum. I'm trying to remember—There was discussion about—I'm trying to
separate it from the MOCA [Museum of Contemporary Art] board and the
composition of that—and I'm trying to remember if they ever did put an
artist on the Pasadena board. I think they did. I think there was
finally an artist on it. I really can't remember. And then at one point
in time, because of the activity of the volunteer groups in the
museum—and this was when they were really becoming involved much more
than volunteers normally become involved in a museum because of the
financial problems—the chairman of each one of those groups was given
half a vote. So they were basically on the board. Before that, they had
always been invited, even when I was chairman, back then, the chairmen
were invited to board meetings, but we could not vote on any of the
issues. But then, when they became more actively involved in the museum,
they were given half a vote.
-
RATNER
- What kind of resistance was there, if any, on the part of the other
trustees to allowing the chairs of the standing committees to have a
vote?
-
BURTON
- I know it wasn't unanimous, and I know there were discussions. The
majority, I think, believed they should have the votes. I really don't
recall exactly what the resistance was to it. I think there was fear
that the trustees themselves, who really had the fiduciary
responsibility—Maybe that was being diluted by these other votes, and I
think that the main resistance was there, in that responsibility and
whether they would share in this responsibility or not. I think that was
the main problem and the main resistance: who was ultimately
responsible? Which is an important point. And who has the fiduciary
responsibility? Because you, as trustees, do have it. And I think that
the resistance came from some of the men, probably, that were in the
business community that were concerned about that issue. Also, there was
some concern that it would supply a large block of voters that might
feel a little differently about some issues—again, issues that would be
in the financial field—that might make it difficult for some trustee
decisions to be made. I think that was one reason they were given half a
vote instead of a full vote. Then just the probably general feeling of
sort of guarding your little place in your entity and not wanting
somebody else intruding on it. I'm sure that had something to do with
it, too.
-
RATNER
- How would you characterize the ability to raise money in Pasadena?
-
BURTON
- When you're saying that, that's a broad statement. The ability of these
particular people, or are you talking—I don't quite understand your
question, I guess.
-
RATNER
- I guess what I'm asking is how you would characterize it in terms of
raising money for a contemporary or modern museum of art.
-
BURTON
- What you're asking is how receptive the Pasadena community was to
fund-raising efforts by the members of the board of trustees, or
whomever was trying to raise funds for it? I would say, "Not very!"
[laughter] I'm sure you've gotten that from a lot of people. The museum,
as a contemporary art museum at that particular time, was really not in
the right place. There just was not the interest in Pasadena, and of
course, that's one of the reasons it had a lot of its financial
problems. Basically, some of the fund-raising by some of the people on
the board was done by asking people to become involved in something that
would be the best for the community and promising, I think, in some ways
that the museum was going to be something that it wasn't going to be,
and that caused many problems later on. Pasadena basically was then and
still is a conservative community, and it was not a fertile field for
looking for funds. There were some really wonderful people that believed
in the art, and there were also some wonderful people that believed in
it as enhancing the community, even though it was not what they were
interested in, that did give. But on the whole there was a great deal of
resistance to the fund-raising.
-
RATNER
- Of course, the museum would have been different, but had the emphasis
been broader, do you feel the community might have been more
forthcoming?
-
BURTON
- Well, as you know, there was always the thought that it would have an
oriental section and an oriental wing, and that did seem to get quite a
bit of support, and, of course, the program of Eudie [Eudorah] Moore's,
the California Design, was always very, very popular with people in the
community. So I would say, probably, yes, if you're going to make a
statement and you believe in something, you shouldn't be diluting it any
more than you have to make it more broadly accepted. Once we had decided
that the direction was going to be a modern, contemporary museum, and
one reason for doing this is that even then—now it's a lot more so—is
that the prices of art, fine art, in other than the contemporary
field—of course, even now in the contemporary field it's gone sky
high—but the availability, not only the cost, but the availability of
good art of other periods just didn't exist! To try and build that kind
of a collection, to even think that you could have anything other than
just a regional museum, would be foolhardy. We couldn't compete, for
example, with the County Museum, let alone any of the other great
museums around the country. But we could compete on a contemporary
basis. That art was available, and the county at that time had a very
weak contemporary program. There was no place around here that really
had a strong contemporary program. So we would be able to offer the
public something that they couldn't get anywhere else or see anywhere
else, and we would be able to build a collection that would be
exceptional. We could buy the fine pieces, the hopefully future
masterpieces; we could afford to do that. So instead of seeing
second-rate pieces from Renaissance England or whatever, you could see
first-rate contemporary work. And this had a great deal to do with the
decisions that were made by the board to take that direction, that it
was better to be first in what you were doing than just trying—We did
not want to be a regional museum. So unfortunately, the support from
Pasadena for that kind of museum was not as forthcoming as we had hoped
it would be, and, unfortunately, it was not as forthcoming from the rest
of Los Angeles. We had hoped along the way to attract people from other
areas—Beverly Hills and the Westside of town and throughout all of
Southern California. At that time, there wasn't the interest. You have
to put it into perspective that there just really wasn't the interest in
contemporary art than as there is today. You didn't have all of these
young people that were interested in it. You look at the gallery scene
then and now and it's an entirely different situation. Whether the
Pasadena Art Museum could exist in Pasadena today or not, I don't know.
I don't know if it would still be too far from the center of the
community or not, too removed from the art community. I have great
concern today with a lot of the proliferation of the contemporary art
scene, of people opening their own individual museums, and that could
dilute the really fine collections at MOCA and at the County Museum. I
think if Pasadena were open again, it would be further dilution. But I
think that if these others had not come along, it could probably exist
today, although it still always interests me that friends on the
Westside of town think nothing of my coming over there, but the freeway
is much longer to Pasadena! It's twice as far this way as it is that
way. [laughter] And that attitude exists—[tape recorder off]
-
RATNER
- We were talking about the ability to raise money in Pasadena and the
location of the museum. Did you just want to finish up that thought?
-
BURTON
- Well, basically, I think what I was saying, as far as the location, is
the attitude just did exist that Pasadena was not in the center of what
was going on in the art world. And it isn't. It's true! Just recently we
have gotten some contemporary art galleries in Pasadena, but basically
they are on the Westside, and if you look at the collectors, certainly
the large majority of them are on the Westside of Los Angeles. So I
think that there is a lot of truth in the fact that they aren't here,
and this probably wasn't the best location for a contemporary museum,
although we would like to have thought it was.
-
RATNER
- At that time, what would the pros and cons have been of locating the
museum on the Westside?
-
BURTON
- Well, as far as the Pasadena [Art] Museum itself existed, we were a
Pasadena group, and this was our museum. So we weren't about to move
over to the Westside of town. I think that's basically it. I think there
were probably a lot of pros and cons if you could have gotten another
group of people interested as we did later on when MOCA was formed. The
original ad hoc committee was made up of people from all over, all
different parts of Los Angeles County, and it brought together people
from all different areas. But Pasadena grew out of a small, provincial
Pasadena museum. And that's what it was. Therefore it was the Pasadena
museum, and then it became a museum of modern art. If those that were
involved in the museum were going to continue, that's where it was going
to be, in Pasadena.
-
RATNER
- The reason I'm asking these questions regarding the board's level of
commitment and the ability to raise money in Pasadena is because, as you
well know, as the building progressed and once the building opened, the
financial situation rapidly deteriorated. And I'm wondering how you
might rate the board in terms of financial management.
-
BURTON
- Do you mean by that managing the money that they had already raised? We
discussed and approached the subject of the ability to raise money from
the fact that the community was not receptive, but we didn't also look
at the other side of the coin as to how good the trustees were or the
people who were doing fund-raising, how effective they were in their
particular function, which was also, I think, definitely a problem. We
had a problem area to work with, so you have to work that much harder to
raise money. I don't think that we had on the board an adequate number
of people who were good at fund-raising, who were dedicated enough to
the museum to really go out and spend the hours and time necessary for
the fund-raising and were powerful enough in the corporate community and
had enough clout to go out and raise the kind of money we should from
the corporate community and the business community. So I think there
were two problems, not only the problem of Pasadena, but also the
lack—well, I don't want to say "lack" of ability—but that there really
weren't enough involved trustees that were that dedicated and that good
at fund-raising and had the power to go out and raise the funds. We
didn't have a Rockefeller, for example, as the [Museum of] Modern [Art
in New York City] did. We didn't have one particular person like that
who could really—We didn't have a Buffy [Dorothy Buffum] Chandler as
the Music Center [of Los Angeles County] did. We had no one of that
nature to do it. And then also we really didn't even have the level
below that—trustees don't have the kind of clout of a Rockefeller or
Buffy Chandler, but are the CEOs [chief executive officers] of
corporations or in powerful business and political situations. So this
definitely restricted what we were able to do in fund-raising, because
those of us that were working on it did not know the right people, and
we had hired a professional fund-raising organization [the Brakely
Company] that I felt was a disaster. Maybe the company itself was very
good, but the man that was running the campaign—I happen to have a bias
against professional fund-raising groups anyway, because I think all
they do is supply you with a lot of statistics that anybody with any
brains can figure out anyway. If you know what your constituency is, you
can figure those things out, but they don't really get down to the
personal nitty-gritty. Fund-raising basically is personal contact and
telling your story and convincing whomever you're speaking to that this
is the best place for them to put what money they have, to interest them
in your project. Again, this related to part of the disaster later on,
because the project by some of the people that were doing the
fund-raising was presented in, well, "colored," I guess would be a good
word, colored to convince the person that that was the way the museum
was going to be when really it wasn't quite the direction that the
museum was going to take. So we were lacking in all of these abilities
and these raw materials of just working for the museum, raising the
funds. There were some very dedicated people that worked very hard and
did the best they could, but there weren't enough of them, and we, as I
said—I'm repeating myself—but [what] really was terribly, terribly
important is [that] we were lacking those people that could really get
out and get the money from the community.
-
RATNER
- I don't want to put words in your mouth, but how would you say then,
what was the main reason that the situation got so out of hand? For
those reasons you just described, or—?
-
BURTON
- You mean the financial situation got out of hand?
-
RATNER
- Yes.
-
BURTON
- Well, I think it got out of hand, no, not only for that, but I think it
got out of hand long before that. I think it got out of hand because
they built a building that they really could not afford to maintain
without thinking in terms of endowment and how they were going to take
care of this building which is very, very important. And there was a
reason for it, because there was this grant of land by the city, which
I'm sure has been probably discussed before, so there definitely was a
time frame for moving ahead to build the building. Now, I was not
involved at a policy level when all of that was decided. I came into it
much later. But believe me, if I had been, even now having the advantage
of hindsight, but even not having that vantage of hindsight, I certainly
would have tried to slow down the process, reach some sort of an
agreement with the city if that had been at all possible, so that we
wouldn't have had to move ahead and build the building before we had a
stronger base of funding. I was also not involved in the cornerstone
pledges and with the policy-making that was done before I became
involved on the board of trustees. I really don't know what caused the
failure there, for example, with Wesley [I.] Dumm, why he never paid his
pledges. However, I do know that it wasn't the first pledge he had
reneged on; he had turned down on others. So it causes one to wonder if
the people that were doing the fund-raising at that time were just so
eager to get the pledges that perhaps they didn't concern themselves
with such things as who's going to pay them and when, and how firm is
this particular pledge. I don't think you should be building a building
with a pledge that nothing has been paid down upon. I think it got out
of hand when they started constructing the building before they had
adequate financing for it. And somehow along there, somebody should have
stopped. How it could have been done I don't know, because, as I say,
I'm not privy to that information. But once it was done, we had to
accept it and hope that we could—because we all believed in it—hope that
we could, in some way or other, salvage this situation. Obviously, we
couldn't. And as far as managing the funds themselves that were
available, I really couldn't answer that. I know as far as the museum
budget, being careful with what funds we had, of course, we kept cutting
it down and cutting it down, but along the way, especially in the
beginning, when we first moved into the building, I think there were
projections made that were false projections on costs of shows, and so
that caused even more problems. One of them, as I recall, was the fact
of insuring the Andy Warhol show that went to Europe. It was just way
out of line with what the fee we had asked for, and that was just
certainly mismanagement on the part of the staff at that time to have a
show that you were going to lose money on by sending it to another
museum, so there was that kind of mismanagement, yes. Not careful
thought. I think there were some problems with some of the loans, too.
But again, that's just something that you sort of felt, rather than from
what knowledge I had, that I could give you any concrete information on.
1.5. TAPE NUMBER: III, SIDE TWO MAY 17, 1988
-
RATNER
- We were talking about the financial situation. Had you finished up on
that, or did I cut you off?
-
BURTON
- No, I think basically I had said what I was going to say and probably
repeated it a couple of times, too! [laughter]
-
RATNER
- At what point would you say it became very evident that the museum was
really in serious trouble?
-
BURTON
- From the beginning, I think, from the beginning of the starting of the
building, or certainly midway into the building.
-
RATNER
- The building process?
-
BURTON
- The building process. Certainly it was evident there were problems even
before it was completed, although I don't think any of us realized it
was quite as serious as it was. And I think some of the trustees deluded
themselves as to the seriousness of it. But I would say from the
conception.
-
RATNER
- I thought we'd move on and talk a little bit about the acquisition
policy and efforts, and as we've just said, during your term on the
board, the financial situation was such that I imagine a lot of effort
was made in terms of—I'm sure there wasn't any discretionary income
for—
-
BURTON
- Right.
-
RATNER
- —the board to be acquiring things. But I know that the Fellows [of
Contemporary Art] was active at that time. That was a group formed to
raise money for acquisition funds. And I was wondering what kind of
discussion you recall in terms of making an effort to round out and
enhance the permanent collection.
-
BURTON
- Well, as you just stated, there wasn't a great deal of money for
acquisitions. In fact, there was no money for acquisitions, so, of
course, our concern was just raising general operating funds. And
acquisitions really took a back seat at that particular time. The only
acquisitions that we could get would be mainly soliciting gifts of art
from different people. And as far as rounding out the collection, I
think we were concentrating not on modern art but on contemporary art,
what was really happening at that particular time, and trying perhaps to
build up some of the art from the Los Angeles artists, people that were
working in the Southern California area. There really wasn't all that
much. There were things offered to the board that really were not
contemporary art. They were in other fields, and there was always
discussion about whether to accept them. For example, oriental art, or
art that is not really museum quality of different kinds. But there was
not a lot of—I don't remember, and I was not on the—I don't think I was
ever on the acquisition committee of the board. I don't think we were
concerned too much with the philosophy and the direction of the museum
especially. It had been pretty well established that we were going to be
representing and doing shows that were more current. If we were to
acquire art, it should be in that segment of time. But other than that,
I don't think there was any great, that I can recall, philosophical
discussion about direction.
-
RATNER
- How well did the board pull its weight in this area in terms of
soliciting other collectors or perhaps giving things from their own
collections?
-
BURTON
- In the acquisitions? Well, when we had the opening of the museum up on
Colorado and Orange Grove [boulevards], at that particular time, artists
were solicited and asked to give paintings to Pasadena for their
collection for the opening. So that was, I would say, medium successful,
maybe. It certainly wasn't—I don't believe you'd say it was a
tremendous smashing success, but they were able to get some very nice
works given at that time. Bob [Robert A.] Rowan, who was the chairman,
or past chairman I guess by then, was quite generous in giving works. He
gave many things to the museum. Gifford Phillips gave some. The Weismans
[Frederick and Marcia] tried to make some deals to give some, but they
are not exactly—It didn't work out, their giving. And then there were
some other people that gave something here and there. Mrs. [Elizabeth]
Crossett, I believe, gave some work, and Gordon Hampton I know gave some
work in memory of his wife. So there were different things along the
way, but I wouldn't say it was greatly successful. Again, your energies
are being diluted by constantly having to raise operating expenses so
that you're really not spending your time going out and getting
paintings, and it was more or less the directors who were constantly
looking. And if there was an opportunity to pick something up or have
something given, they certainly were going to try and convince that
particular person that Pasadena was the place to give it. I think people
were nervous about giving, too, although at that time I don't think the
general public was perhaps as aware of the instability of the museum as
later on. I think people were a little wary about giving because of the
instability of the museum.
-
RATNER
- I guess that's understandable. [laughter]
-
BURTON
- Right.
-
RATNER
- You mentioned earlier that you, that the Pasadena didn't want to be a
regional museum, but I'm wondering, in terms of the contemporary
acquisitions, whether there was a special effort made or an interest in
collecting works from local artists.
-
BURTON
- Well, it depends on how small you define "local."
-
RATNER
- Well, Southern California.
-
BURTON
- Well, Southern California to me, when I said "regional, 11 I meant
smaller than Southern California. I was thinking where you show the
works of the local Pasadena watercolorists or the Arcadia artists—these
are just names that I'm sort of making up—or something like that. That
was the sense in which I meant they didn't want to be regional. No, I
think they were very supportive of the Southern California art
community, and there are a great many very good professional artists in
this area. I think there are more now than there were then, but even
then there were a great deal. A lot of them have gone on to have
national reputations and international reputations. I didn't mean
"regional" in the sense of not supporting that area, because I
definitely think that they were very interested in doing it. I can't
remember if I said this before, but the opening show, one of the big
mistakes—Did we discuss that before? One of the big errors in the
opening show was dividing the show. Many people felt that dividing the
show into two different groups and making part of it the West Coast
artists and lumping them all together, and then having the New York part
separately, that because of the way it was done, the West Coast artists
really got the short shrift on it, and there was a great deal of
resentment from the California West Coast art community about that. I
think they had a good reason. However, again, I think it could have
been, if it had been handled properly—It's one of those things that
sort of gets out of hand. I think there was a lot more controversy out
of it perhaps than need be, that it could have been handled tactfully
and the show could have been done a little differently so that that
problem wouldn't have existed. And so then I think after that, perhaps
even more, the museum was concerned with smoothing over the feelings
that were injured by this mistake, which wasn't easy to do.
-
RATNER
- I know you weren't on the board when the decision was made about which
shows would open the museum, but do you know why the decision was made
to have, it was called "Painting in New York 1944-1969." What was the
reason to have the main show be a New York painting show?
-
BURTON
- I really don't know! I wouldn't even want to hazard a guess because it
would probably be my interpretation of something I really know nothing
about. If I were to guess [laughter]—just since I said I wasn't going
to!—I would guess that maybe they felt that it would be more
prestigious, that it would attract more people in this area just because
these were artists that had not been seen as much locally as some of the
artists around here. And there probably were, at that time, as there
probably are now, more artists in New York who have names, larger names
internationally, but there are certainly artists in Southern California
or on the West Coast who have reputations that would equal any of those
in New York. And so I think it was maybe sort of an arbitrary decision
that was made, thinking of areas rather than the quality of the work.
But as I say, I don't know the thinking behind it.
-
RATNER
- I also wanted to talk a little bit about deaccessioning. Over the years,
deaccessioning occurred on several occasions, and from what I can
gather, a clear-cut deaccessioning policy did not exist, and it's
perhaps because that policy was unformed that there were several
incidents prior to your being on the board—and I think we discussed a
few last time—that many board members later regretted. And just one
example was—I found in some board minutes from June 1969—that the board
discussed selling objects from the permanent collection in order to
partially meet an operating deficit of approximately $95,000, a practice
that's considered unethical by most museum professionals. This decision
was unanimously approved, and that, of course, is even months prior to
the museum even opening, the new building even opening. And then
deaccessioning continued to be raised as an option on more than one
occasion until it seemed, according to many trustees, I'm quoting here,
"the only means of meeting our financial obligations." And then, as a
late example of this, in January of 1974, Bill [William C.] Agee wrote a
letter to the board formally stating his opposition to this practice, as
did trustee Dr. Shirley Blum. Then an article appeared in the Los
Angeles Times. I guess they'd gotten wind of—
-
BURTON
- Mm-hm [affirmative].
-
RATNER
- —what the board's intentions were, which at that time was to deaccession
about $200,000 worth of art to meet the deficit for the next six months.
Probably the most startling thing was that also that same month—this
came up in an executive committee meeting—they decided to look into the
legal aspects of selling part of the [Galka Scheyer] Blue Four
Collection and, I'm quoting here, "the possibility of turning the entire
collection over to another museum, accompanied by an appropriate price
tag." I'm wondering what kind of discussion, what the reaction was
amongst the board to all this.
-
BURTON
- Well, let's go back to the beginning. They did not have a formal
deaccession policy. There are two kinds of works, basically, in a
museum, I think: those that belong in the permanent collection, and
those that have been given to the museum that you accept but you really
don't want to put in the permanent collection. It's a very difficult
thing, of course, also with living artists, because it really makes a
difference to their careers very often. They say they're in a museum's
collection, and all of a sudden they aren't. But you have to struggle
with this, of having perhaps things that you accept with the thought
that you are going to sell them later on because they don't fit into the
museum collection. Ideally, you would sell those to buy other works of
art and fill in gaps, and you might even sell something that is—or
"deaccession," I should say, not "sell," excuse me—deaccession
something—and all museums do this—to balance a collection, because you
have, for example, three of one period and nothing of another. So you
have to have deaccessioning, and you have to have some flexibility
there. Because the Pasadena Art Museum had really changed the kind of
museum it was along the way, there were quite a few things that they had
in their collection that really didn't belong there, that belonged
someplace else. Selling them to pay operating expenses is really a
desperate, last thing that you should do, and I think that the idea of—
The board was very, very split on this, and I'm trying to think, take it
more chronologically. Originally, there were certain things that I think
the board generally agreed were not necessary for the collection, and
unfortunately the trustees and those that were involved in fund-raising
were not able to meet the deficit in other ways, so these were being
deaccessioned to meet the deficit. That is not right, but to me, that
probably could be acceptable, because at that point everything isn't
black and white; there are grays. But then, when it came to the point
where we had one trustee that felt we should sell a Picasso painting
from the Blue Four Collection, I would say—I don't know in figures—but a
lot of the trustees were opposed to that. Only one trustee was promoting
the sale of the Picasso, and those of us that were really interested in
art were really opposed to it. I think one of the problems, really,
going back, which we discussed—and this sort of relates back to that,
the composition of the board—and I think one of the problems of the
board, and again this also goes back to the problems of the fund-raising
and why the museum got into the financial problems it did, is there were
some people on the board [who] really did not know how to be museum
trustees. They had not had any experience in being a museum trustee;
they were not especially interested in art or in the institution. They
saw that big building on the hill and they thought, "At any cost we have
to save that building because that's this wonderful thing that was built
in Pasadena," and they were involved either because a friend had gotten
them involved or because of some civic interest. But they really had a
great lack of understanding of museum ethics and of procedures and
thought of it as a business and just didn't see the other side of the
fence. Then there were those of us that were on the other side of the
fence that felt, "Forget the building. Walk off and leave it. Find a
space like an old abandoned supermarket or something—but the collection
is the museum; the collection is the Pasadena Art Museum. It's not a
building. The collection is what you have to save." It is absolutely
ridiculous to sell the collection to save the building. What is really
important are these works of art. The Blue Four, of course, that
collection doesn't even belong to the Pasadena Art Museum. I'm sure that
in other discussions you've gone into all the ramifications of that.
This was a futile effort on the part of one trustee, but because he was
very insistent about it, it certainly appeared on-again-off-again along
the way, and he had support from some of the other members of the board.
I'm not saying he was completely alone in that feeling. A lot of us felt
at the end, forget the building, walk away. And I think that was why we
acquiesced to Norton Simon taking over the board, because we couldn't
walk away from the building because we had these debts. There was no way
of paying the debts, and we were going to lose the collection. It was a
catch-22. There was no way you could—Although we said, "Walk away and
rent a supermarket and have the collection and cut way down and do this
and save that," we couldn't because of these obligations that were
against the museum. So it meant that no matter what we did at that
point, since we could find no knight in shining armor to come in and
take over and give the money that we needed to save it, it was just down
to—Well, at least if Norton Simon took control of the board of
trustees, the agreement was that he would keep the Pasadena collection
intact for at least a certain length of time, and the hope was that at
that time perhaps some arrangement could be worked out that he would
continue, and the arrangement was made that he would show it in a
certain portion of the museum. To those of us that were involved in
that, it was the least worst of possible alternatives! [laughter]
Because the other alternative was that the collection was going to have
to be sold, whether it was ethical or not. I mean, they were probably
going to come in and take it! And it would be lost completely. This way
there was at least some hope it would be held together. You sometimes
have to make decisions that you don't want to make and are not very
popular because the alternatives are worse.
-
RATNER
- That was a tough one, I'm sure. I do want to talk about the whole
situation with Norton Simon a little more, but let me just go ahead and
ask you a little bit about some of the key trustees and their
effectiveness. You had just mentioned Robert Rowan, and he was president
of the board, or chairman of the board for quite some time and then went
on as—I guess he was president, and then he was chairman.
-
BURTON
- Chairman, and then, I think past chairman—
-
RATNER
- Past chairman or something else. But he was very involved for a long
time. And I wondered how you would rate him as both a leader and a
troubleshooter.
-
BURTON
- Well, Bob is very involved in art itself, in the art market. I know
there was a lot of feeling—and some of it had good basis—that it was
Robert Rowan's museum and he was using it for his own personal gain,
that he was seeing that the artists that he wanted would be exhibited so
that the art he had bought would go up in value, and then he would make
a profit from it. There was a lot of that feeling. And, I'm sure, not
without a certain amount of reason. But I think Bob, in his way, which
is a little different from some other collectors, is very dedicated to
contemporary art. He's quite honest about the fact that he really treats
it like a lot of people treat the stock market. Rather than buying and
selling stocks, he buys and sells contemporary art. It isn't a matter of
finding a piece that he absolutely loves and living with it forever. He
thinks about it as a commodity. However, I think he studies it very
carefully, or he did study it, and he still does, very carefully, and
his selections are good. I think that he's interested in the quality. If
there was this buying art and promoting his own artists and all, he
certainly wasn't picking just somebody that was a good friend. It wasn't
done at random. It was done with artists that he really felt had a fine
talent, and a lot of them certainly have proved that he was right. He
makes mistakes, too; we all do. Or the public's eye changes, and
sometimes some of the things that people thought were great then they
don't later on, and the art market fluctuates tremendously. So his
interest in that part of the museum was very strong, in developing it as
a contemporary museum and interest in showing the right, the
high-quality art and all. He's always admitted, I think, that he's not a
fund-raiser. He was very generous, certainly, with his own money, and
his wife [Carolyn Rowan, now Farris]'s, and generous in giving the art,
but he was not effective in asking other people to give art, and I think
he'd be the first to admit that, probably. I was not on the board when
he chaired the meetings. I was on it when he—I think, as Art Alliance
chairman, I was at meetings he chaired at that particular time. I think
anybody can be critical of any chairman of any meeting. If I was asked
to rate any of them, of chairmen of different meetings, I think that you
can certainly find things to be critical of most of them. I think Bob
suffered from what a lot of people suffered from who are chairing
meetings, of doing a lot of the talking themselves and not listening to
other people. Believe me, he's not alone in that. But I certainly think
that that was something that was happening. I also think that perhaps
running the nitty-gritty of the museum, the delegating of jobs to
people, that he perhaps did not spend as much time as he should on
thinking about the organizational part of the board of trustees and,
"How can I get these trustees to be more effective in what they are
doing, and how can I get the most out of them?" We were always
hampered—and I don't think it was his problem especially—by trying to
get—and I think this is, again, true of all institutions—trying to get
the trustees, the right trustees, the trustees that would do the work
and/or the trustees that have clout. You know, you can't always prejudge
these people. [laughter] You get them, and you think somebody's going to
be great, and they turn out [to] just want their name on the wall or
something. So I think that he was, as I say, very involved with the
curatorial staff and that part of it, and perhaps not enough on the
organizational side of it and the management part of it.
-
RATNER
- Then Alfred Esberg followed Bob Rowan—
-
BURTON
- Right.
-
RATNER
- —as president. I believe he was responsible for substantially cutting
the museum's deficit. He was the person who was at the helm at the time
that a lot of cutbacks were made. I wonder how you would rate his impact
on the museum.
-
BURTON
- Well, it's like the pendulum swinging. You have someone who is this
art-oriented leader, and then these problems had developed. Alfie's
background was that he took sick companies—I don't know if this has
been discussed before or not by some of the others, has it?
-
RATNER
- Just mentioned.
-
BURTON
- He took sick companies and hoped to make them profitable, and I think,
in most cases, did. But he was lacking in the understanding of the
curatorial side of the coin. Again, the balance was not quite there. So
he, using the type of management principles that you would use in a
business, he applied those to the museum, and as a result of that, of
course, he was able to more efficiently run the museum and to make cuts
and to reduce the deficit. But how you balance that with having the kind
of a program that you want, it's tough! It's tough to do both. And
again, you're hampered with this huge debt and a board of trustees that
just isn't raising the necessary funds and a museum that isn't
generating the necessary funds. So unless you have—It's just like the
United States's deficit! It's hard to get out of it! And you just have
to make some real tough decisions to cut it, but in doing so, you
sacrifice a lot, too. And with the deficit in the United States, at
least they can do something like raising taxes, but there's no way you
can force people to give to a private institution. Not even like a
church and get them to tithe! So you have to appeal and to appeal to
people to give. You have to offer them something, because nobody's going
to give to something that doesn't offer them anything in return. They
may want different things from it, and some may be more altruistic in
their giving than others, but you have to offer something. And we had,
at that point, very little to offer. So again, whereas I say the
trustees were not raising funds, they also had a very difficult thing to
sell, too, so it wasn't entirely their fault. It wasn't a bright, clean
package.
-
RATNER
- I'm fairly certain that it was during Esberg's term that the museum put
into effect their contingency plan, which was, I believe, coordinated by
you and Martha Padve—
-
BURTON
- Right.
-
RATNER
- —in which the volunteers—There were staff cutbacks, and then the
volunteers assumed a much greater role. Could you tell me about how that
came into being and what the plan was?
-
BURTON
- Well, it came into being basically because we couldn't pay the staff
salaries. So Martha and I acted, I guess you would call it, as office
managers, or I suppose, maybe a little higher up than that on the scale,
executively—We coordinated—The contingency plan was to take as many
positions that had paid staff as possible and fill them with volunteers.
Martha and I took it upon ourselves to try and fit the right volunteer
into the right staff job, and believe me, we had some very, very
dedicated volunteers that were para-staff. They kept the same hours as
staff; some of them, I think, even worked a lot harder than staff. They
would come in every day and they would do their job. Again, because we
did have some paid staff, one of the problems is that being a volunteer,
even though you have the professional attributes for doing just as good
a job or perhaps better than someone that's being paid, you're not being
paid and you're always looked upon as not doing quite the job that the
paid professional does. We filled as many staff positions as we could
with volunteers, and on the whole, most of them worked out fairly well.
You always have the people that say they'll do something and then they
don't show and they don't do it, but then you eliminate those and try to
improve. That was part of our job: if somebody didn't work out or wasn't
doing what they were supposed to, to find someone else. In Pasadena, we
were very, very lucky to have some volunteers, basically women, that
were really willing to put in a five- or a six-day week, and full time
or close to it. It's like a nine-to-five job that they took on. I don't
know if Martha discussed with you the different ones that did different
things or not.
-
RATNER
- No, I didn't get into it too much with her.
-
BURTON
- For example, the bookstore. Vicki Baker took over the bookstore. I think
we had one paid in help there, but she did all the buying. She took the
bookkeeping home and did that at night, and then we found another
volunteer to help her with the bookkeeping. Nancy Yewell did all the
publicity for the museum. Lois Boardman worked for the California Design
part of it. Anne Lasell and Grace Narver coordinated all the volunteers
that were doing staff jobs, such as admissions and jobs that were the
lower-level staff and office jobs. I can't remember who else was
involved, but they came in and worked hard.
-
RATNER
- So I guess that kept things afloat for a little while longer than it
might have otherwise.
-
BURTON
- Yes, it did. It made the assets we did have, or the income we did have,
stretch a little bit farther. And it was at that time—I don't know if
we discussed that later—[tape recorder off]
-
BURTON
- I was going to say that it was at that time that Rosemary Sadler and I
decided—Well, actually, it was my husband [Eugene Burton]'s suggestion.
He said, you know, "You're having trouble raising $100,000," which was
what we needed at that time. "Wouldn't it be easier to get $1,000 from a
hundred people rather than trying to get $100,000 from one person?",
which we had not been able to do. And so Alfie was able to—Mrs.
Crossett had always been a wonderful, wonderful supporter of the museum,
never wanted anything, one of these angels that institutions don't often
have [who] are very willing to give and expect very little in return. I
wish every institution had lots of Mrs. Crossetts. They wouldn't have to
have anyone else. Anyway, she was quite elderly at that time, and,
through her daughter, Alfie Esberg arranged for a $50,000 gift if we
could match it. So then Rosemary and I took on the job of matching it,
and we did it by asking people to give $1,000, because at that time we
felt that while only a Mrs. Crossett would give $50,000, there were
people in the community and in the art world that would give $1,000. We
were able to raise the matching $50,000 by going out and getting $1,000
from fifty people. I was looking the other day at the list; it was very
interesting who we got it from. Some people gave because of interest in
the community, and some people gave because of their interest in the art
museum. Not all the trustees gave; quite a few didn't. That money gave
us another little boost for a little while, gave us some operating funds
so that we could carry on, but it was just a constant patching up of
things along the way. You were putting Band-Aids in place but you really
weren't solving the basic problem, because that wasn't paying off the
debt; it was still there with the interest eating away at you. So it was
just putting, as I say, Band-Aids on the wound rather than actually
solving the deep-lying problem, as was the contingency plan. Obviously,
a museum could not continue on that basis. You can only ask volunteers,
no matter how dedicated, to work that hard for so long, and you just
can't keep on. So we were not solving our basic problem.
1.6. TAPE NUMBER: IV, SIDE ONE MAY 23, 1988
-
RATNER
- I'd like to begin our discussion of the Pasadena Art Museum today by
following up on a few points that we talked about last time. Regarding
the exhibition program, you had mentioned that part of the budgetary
problems resulted from false projections on the part of the staff, and
you mentioned specifically, I think, the insurance on the Andy Warhol
exhibition. I wondered what sort of checks and balances system was with
the staff and the board had that something like that was able to happen.
-
BURTON
- Well, I think it was fairly nonexistent! I think that's probably why. I
think the board really relied much too much on staff figures, which is
normal. I think it happens because they don't have the expertise to
really check them, but maybe if somebody had looked very carefully and
had some logical thinking, they might have come up with, "Well, this
doesn't seem quite right, and maybe you should reinvestigate it." The
function of the board of trustees, besides their fiscal responsibility,
which of course includes checking the staff's figures, is to evaluate
what the staff does and do this through the director. I firmly believe
that trustees deal directly with the director, and then it's up to the
director to monitor his staff and what they're doing, and if you don't
like what's happening, then you fire the director. That's your privilege
as a trustee. But you don't have the privilege to actually interfere
within the working process of the museum. Of course, these were unusual
times, when half of the staff were volunteers and involved trustees, so
it made our contacts more intimate than they normally would be.
-
RATNER
- Also regarding the exhibition program, I'd wanted to ask you, when a
museum is privately funded, as the Pasadena Art Museum was primarily, to
whom is it responsible in terms of its exhibition program?
-
BURTON
- Well, let's see. You mean, like to the audience, to the trustees, that
kind of an entity? I think it's responsible to the philosophy of the
museum, the broad plan that the museum has set forth in its goals as to
the kind of art it is going to present to the public. I don't think it's
so much responsible to a specific body of people. I think it's more
responsible to its ideas and its goals. And sometimes that has to be
tempered, because you have to think of things such as the finances of
the museum. You see events in all museums' exhibitions that are, quote,
unquote, "crowd-pleasers," and you probably do have to have those once
in a while for financial reasons. But certainly you shouldn't
concentrate on that, and when you have them, they certainly should be
worthwhile in an art sense, also. That answer your question?
-
RATNER
- Mm-hm, mm-hm [affirmative]. Thank you. As a final follow-up to our last
meeting, we had discussed the board of trustees, and you had said that
you felt that the board lacked an abundance of committed trustees—that
there were few, if any, CEOs [chief executive officers], or people with
political clout, and you gave an example of a solicitation effort that
you and Rosemary Sadler made in order to match a gift from Mrs.
[Elizabeth] Crossett, and you said even in that instance many trustees
did not give. I'm wondering how you explain this lack of passion, it
would seem, on the part of many trustees towards the museum and its
programs.
-
BURTON
- Well, I don't think it's unique with the Pasadena Art Museum; I think
this is true of many institutions. I've been a trustee at other
institutions, too, not only art museums but other types of educational
institutions. I just think that this is a fact of boards of trustees.
The more prestigious boards can choose trustees with greater care and
have them accept. There are a certain number of people who are
interested in being trustees and are committed to a particular
institution. Then there are people that are interested in being trustees
because they like the prestige of it, so that you get that kind of
people taking places on your board, and I think this is true of any
board of trustees. Of course, the more trouble the institution is in, or
the weaker the institution is at a particular time, the less likely they
are to get people that are passionately involved in it and really want
to be working trustees. I don't think that's endemic of Pasadena,
especially. I just think that's endemic of all boards of trustees, so
that your institution that has the higher prestige usually gets the
trustees with more clout and more power. And let's face it,
contemporary. or modern art is not such a broad-based subject that
people are rushing out to support us. Perhaps some educational
institution or something of that kind. So you're competing with that,
too.
-
RATNER
- When we wrapped up last time, we were discussing some of the key
trustees, and we had already mentioned presidents Robert [A.] Rowan and
Alfred Esberg, and I wanted to go on and ask you a little bit about
Gifford Phillips. And he was at the helm when the museum's control was
turned over to Norton Simon. And I wondered how you would rate his
effectiveness.
-
BURTON
- Well, I think Gifford is a very charming man, a gentle man, gentle in
being a gentleman and a gentle person, and he certainly had the
background in art as a collector, but I don't think he had, perhaps, the
toughness that could have been necessary at that particular time. He had
not been an executive in the business world or had the personality to be
basically, maybe the son of a bitch you needed to be to deal with
someone as strong in personality and as strong in ideas as Norton Simon.
I think that he was just not tough enough at that particular time for
that particular job. I can't think of any other trustee that was on the
board at that time that would have been, either, so I'm not saying that
someone else could have done a better job than he could. I just don't
think that we had the manpower at that particular time to really,
perhaps, make a better deal, and, of course, when you're dealing from
weakness, it's very hard, and we were pretty much backed in a corner at
that time.
-
RATNER
- Then I also wanted to talk about Harold Jurgensen, and although he
served as president during the early sixties before you were on the
board, he was definitely a key player in the fund-raising for the new
building. How would you rate his effectiveness in that regard?
-
BURTON
- Well, I think the main problem with Harold was the fact that, from my
point of view, he really wasn't interested in contemporary art and that
he really wasn't interested in art, period. He was doing this because of
his love of Pasadena and of the community and to establish his position
in the community. He worked very hard at it, and he certainly, as far as
I know, did bring in some of the pledges and brought people in. But I
think the problem was that, because he did not have the sensitivity
toward the goals of the museum as an art museum and perhaps the
background of—I don't want to use the word "ethics," that's not quite
the right word, but I can't think of one word that expresses what I want
to say. I think he basically promised some of the donors things that the
museum was not going to be able to deliver. I think that put the
fund-raising in a rather precarious position and the museum in a rather
difficult position, because they just really were not going to be able
to deliver some of the promises that he made. That was the basic problem
with his fund-raising. I think he was much more oriented to the programs
such as California Design than he was toward the more, the purer art—the
painting and the sculpture and the purer shows that would be really
considered more—[pause] Well, scratch that! [laughter] I can't finish
that thought!
-
RATNER
- Are there any other trustees that you would consider key?
-
BURTON
- Well, I think there were other trustees that were very key. Eudie
[Eudorah] Moore, certainly, whom you've interviewed, and Martha [B.]
Padve, I think were two that were very key to a lot of the things that
went along. When the negotiations with Norton Simon were going along,
Coleman Morton, I think, was quite key in working on those negotiations.
I can't speak back to the times before I was on the board, but I'm sure
that there were others in that particular period. Those are the ones
that sort of come to my mind on the museum when I served on the board.
-
RATNER
- I thought that we'd kind of go back to an Art Alliance [of the Pasadena
Art Museum] perspective for just a minute here and talk about the impact
of the museum's deteriorating financial situation on the Art Alliance.
It became evident rather quickly that the museum, as we've mentioned,
was facing serious financial problems. From reviewing the Art Alliance
minutes, it seems that the Alliance really went the distance for the
museum in terms of both financial and volunteer support the entire time.
Just for example, in addition to the $25,000 that they donated to become
a founding member, the Art Alliance gave an additional $40,000 during
the June 1971 negotiations with the county of Los Angeles as well as
loaning another $25,000 at the same time. This doesn't even include the
approximately $45,000 given between 1971 and 1973 for the exhibition
budget. And so, while the dollars given and the time given make clear
the level of commitment, I'm wondering, especially with the mounting
deficit and the staff cutbacks, whether or not there was some dissension
within the Art Alliance about whether they should keep giving money to
the museum even though it was apparently in—
-
BURTON
- Well, basically they had no choice, because the Art Alliance was a
support group of the museum under the umbrella of the museum. So the
money that they had, that they were giving, was museum money. It was not
their money; they were just allocating it out at that particular time.
They had no legal way of walking away from the museum and taking that
money with them. As a matter of fact, when Norton Simon took over, all
of the monies from all of the support groups stayed with the museum, and
that was a rather bitter pill for the Art Alliance to swallow. The only
thing they went away with at all was their dues money that they had just
collected, because it happened at that time of year that the current
treasurer was keeping it in a shoebox. But other than that, as it works
with a lot of support groups in the bookkeeping, the money was given for
specific things, but basically it was going to underwrite the overhead
and the expenses of running the museum, which are, of course, the
hardest things to fund, because people don't want to give to that. It's
not very glamorous, so you can always position it as a gift to an
exhibition or something of that type so that you have some recognition
for the group that's giving. It had always been a rather interesting
relationship between the museum and the Art Alliance, because the Art
Alliance did guard the money very jealously, and hold on to it, and many
of the members did feel that that it was Art Alliance money and they
didn't need to give it to the museum. But those of us that were leaders
realized that it was the museum's money, and no matter how we fussed and
kicked and screamed, it had to be given to the museum. And there was
dissension sometimes within the group: "Let's hold. on to it; let's not
give it," but it legally was impossible not to. The majority of the
group felt it should be given, keeping the museum afloat for as long as
they could. And, hopefully, some knight in shining armor might come
along and rescue it. The knight came along, but, unfortunately, his
armor wasn't very shiny as far as we all were concerned, [laughter]
-
RATNER
- Well, speaking of that knight, I thought we'd go ahead and talk about
Simon taking over the board from both perspectives, as trustee, and how
it affected the Art Alliance. In reading the minutes from the board of
trustees, the museum board of trustees, I noticed that occasionally some
other options were mentioned prior to Simon coming in. I wondered what
some of those were that you recall.
-
BURTON
- Well, a lot of them were probably sort of pie in the sky, but you always
try for options if you possibly can. One of them was a hope that maybe
the Museum of Modern Art in New York might want a West Coast branch,
which they obviously didn't. The other one, of course, [was] the
negotiations with the [Los Angeles] County Museum of Art, which did not
bear fruit in any way. There were complications from the county's side
of it. Besides taking over the financial burden of the Pasadena museum,
there were also structural problems that the county had in their
infrastructure, of personnel and their arrangements with the county,
that made that situation a very difficult one. There were things that
probably could not be worked out because the county would lose some of
its privileges that it had, and they did not wish to give those up.
-
RATNER
- The Los Angeles County Museum of Art?
-
BURTON
- The Los Angeles County Museum of Art, yes. Sorry. And basically, I think
those were the two main options. The other one, the third option was, I
guess, the idea of abandoning the building and taking our collection and
going someplace else, which was very appealing to a lot of us, because
we felt, as I mentioned before, that the collection was the museum, not
the building. But that legally could not be done, so we had hoped to get
more support from the city of Pasadena. That was sort of a half-option,
I guess you would say, that maybe with more support from the city of
Pasadena, we could continue. I think at one time we even discussed the
fact that maybe part of the building could be taken over as a science
museum by the city of Pasadena or something else, because they were
looking for a space for a science museum, or that maybe the science
museum could take over the whole building and then we could take the
collection and move to a less expensive facility. There was always, as I
say, the hope that somebody, an individual, might come. along and be
generous enough that we could raise money some way to continue. Not as
we were, but as we should continue. That's all I can really think of
right now.
-
RATNER
- It has been suggested that Mrs. [Dorothy Buffum] Chandler might have
influenced the negative decision when the county supervisors voted
because she didn't want any of the county art funds diverted from the
Music Center [of Los Angeles County]. How much credibility would you
give that?
-
BURTON
- Well, I suppose it's a possibility. It was certainly a rumor that I
heard at that time, too. I'd sort of forgotten about it. I don't think
that was—I don't know. I just wouldn't have a clue, but I would sort of
doubt it. I really don't know. Her daughter [Camilla Chandler Spear] was
a member of the Art Alliance at that time. And her daughter-in-law
[Marilyn Brant Chandler] had been. I don't think she was a member at
that time, but she had been in the past. So I know there was always a
rumor in the background going around that there was some feeling between
some of the people that were connected with the Pasadena Art Museum and
Mrs. Chandler, but I was never aware of it, and it wasn't anything I
knew anything about. I would think the reason that they didn't want to
do it was because the Los Angeles County Museum of Art had a board of
trustees that did not have a county representative on the board. And
they were afraid, if they changed, that the county would step in,
because they had evidence in the past that the county would like to have
a representative on the board, and the board of trustees didn't want
this. They didn't want that additional influence. It was bad enough to
have civil service, I think, and cope with that. Basically, that was one
of the main reasons I heard that seemed fairly logical as to why the
County Museum didn't want to negotiate, plus the financial burden of it.
It's easier to open some¬thing of your own than take over something
that's in a hole and in debt. It's easier to start level than down
below!
-
RATNER
- So the county option is out and several members of the Pasadena board
begin having some negotiations with Norton Simon, though I guess he had
been spoken to even—
-
BURTON
- Oh, I think these were going on all the time simultaneously. I think it
had gone on for some time. It had been mentioned for some time.
-
RATNER
- What were the events that were leading up to the final set of
negotiations? Did a series of, kind of, specific things happen that made
the trustees go in for really serious negotiations with Simon?
-
BURTON
- It was just the deteriorating financial prob¬lems. I don't think it was
anything specific. It was just obviously—There were some things that
were very bother-some, like loans, and I think that this was at the time
that—What was his name in San Diego? [C.] Arnholt Smith had the bank
down there. Anyway, he was involved with some of our loans, and he'd
gotten in a lot of trouble, a lot of trouble! [laughter] I think at that
time there was a great concern about our loans going to be called, and
the immediacy of our having to pay off the loans I think pressed perhaps
on us a little harder as far as events are concerned at that time. We
were not being able to negotiate with the bank that had our loans as we
had in the past, so that was increased pressure. But other than that, it
was just, what is the light at the end of the tunnel? You have to find
some light or we were going to have to close the museum.
-
RATNER
- So at what point in the Simon negotiations was the entire board apprised
of this option?
-
BURTON
- Well, we knew it was going on, but I don't know that—We really didn't
know that an agreement had been reached until the night of the party we
were having, the fund-raising party. And that was basically when we
found out about it. I was on the executive committee at that time, and I
didn't know. You knew that things were happening, but it was really that
night that it came out that an agreement had been reached as far as I
can remember. If I knew about it beforehand, it was just / beforehand.
It may have been just beforehand, right there, that night. But somehow
it seems to me it was right there that night. I may have dramatized that
in the past!
-
RATNER
- What was the reaction then at that party if people think they're giving
all this money to help keep it afloat?
-
BURTON
- Well, let's say people were a bit unhappy. It was not the happiest party
in the world. It was quite a shock, and I think there was bitterness on
the parts of some, and I think some people felt that they'd been very
misled. But I don't think it was intentional. I think it was just one of
these things that was an ongoing thing, and you can't stop trying to
raise money thinking that an agreement is going to be signed if you have
no idea when or where that agreement is going to be signed. So you
always have these overlapping things, and you just have to take that as
a fact of life that that's going to happen. Maybe it doesn't happen the
way you want it to, but neither do a lot of other things in life happen
the way you want them to. As I say, as long as people learn from
experiences, they aren't all bad. Somebody, I don't know who it was,
said, "You would never know you were happy unless you were sad
sometimes."
-
RATNER
- So then after it was announced at this party or wherever it was that you
found out, was it presented to the board as a fait accompli, basically?
-
BURTON
- Basically it was presented to the board as a fait accompli. I think we
could have probably voted;. we had the opportunity to vote against it,
but the agreement was a fait accompli. There was, of course, great
discussion, but there really was not an alternative road to take at that
point. So it more or less had to be accepted.
-
RATNER
- What was that meeting like?
-
BURTON
- Well, as I recall, it was rather tense, but by that time I think the
trustees that were aware of what was going on and were thinking people
had come to the conclusion that, although it was not what we would have
liked to have seen happen, it was better than having to sell off the
collection to pay the debts at the bank. I think we all were, perhaps, a
little naive, or just wishful thinking, that when it came under the
control of Norton Simon there would be more respect for the Pasadena
collection, and it was in the agreement that it did have to be shown for
a certain length of time. I think we all hoped that within that time
frame he would perhaps become interested in that phase of art, too.
Someone had told us that his wife, Jennifer [Jones], was interested in
contemporary art and was buying contemporary art, so we had hoped that
maybe with her influence—and the difficulty of adding to collections of
past masterpieces nowadays—that perhaps he would turn his money toward
the more contemporary and add to the collection and preserve it. As I
say, it was probably wishful thinking. I did not know him personally. I
just knew [him] by hearsay and knew he was certainly a very tough
bargainer and operator. And then he also had representatives at that
time, Robbie [Robert] McFarlane, who sold it a little softer than the
actual. I think we were a little misled, perhaps. Maybe it was our fault
that we were misled because we wanted to be, and in accepting this
solution we accepted the idea hopefully, because we didn't have anything
else to turn to.
-
RATNER
- So when you say that maybe they sold it "softer," you mean in terms of
how they were willing to treat the collection?
-
BURTON
- Yes, I think that they were—[pause] I think in how they were going to
treat the collection, and also I think they did not come out quite so
strongly at that particular time about how they were going to dismiss
all of the support groups from the museum, and that we would really be
completely—I remember the question being asked, as a matter of fact,
and the answer being that, "Well, we don't know at this particular point
what position these different groups will take, that perhaps we hope"—I
can't remember how it was worded, but they were given a certain amount
of hope that perhaps there would be some way for them to continue being
involved with the museum, and in that way, of course, they would be
supporting the Pasadena collection rather than the Norton Simon
collection. We weren't summarily dismissed at that particular point. I
also think that with the collection, there was a little more enthusiasm
expressed toward it, perhaps, than was felt.
-
RATNER
- So was that the last meeting for the board of trustees, when you voted
to—I guess three members of the Pasadena board—
-
BURTON
- Yes. I happened to be chairman of the nominating committee at that
particular time, and what occurred at that meeting, all the trustees
were asked to resign, and I, as chairman of the nominating committee,
was asked to appoint—I can't remember exactly how, but Alfie Esberg and
Bob Rowan and Gifford Phillips were to be going on to the board of
trustees of [the] Norton Simon [Museum], and Norton Simon would be the
chairman. And yes, that was, I think, the last meeting, certainly the
last formal one that any of us attended,
-
RATNER
- And how did you feel about the selection of those three to go on to the
Simon board?
-
BURTON
- Well, I think it was probably the logical selection. Of course, at that
time, I think, knowing what I do now, I don't think it made any
difference at all who went on it and who didn't. I think at that
particular time we hoped that maybe somebody that was a little more of
an activist might be able to go on the board, hoping that they might be
able to promote more exhibition and more interest in the contemporary
art collection. I don't think it would have made any difference, but at
that time we hoped that that might happen. But they were the logical
ones.
-
RATNER
- Then the Art Alliance learned at its meeting on April 24, 1974, that
Norton Simon—Maybe they knew beforehand, but it was officially
announced that Norton Simon would be running the museum. And Alfred
Esberg came and told them that the role, as you just mentioned, at this
point the role of the support groups looked good. What do you remember
about that meeting?
-
BURTON
- I really don't remember very much. I think at that time there was still
a great deal of—because the Art Alliance had been very much involved in
that final party—I think a lot of the ill feeling from that and what had
happened had sort of spilled over into the group. I think they felt a
tremendous letdown and maybe felt a little bit as though they were
betrayed. I think that a lot of the members really didn't understand,
really understand, the circumstances and the necessity for doing it, and
I think until today some of them still don't understand why we couldn't
have picked up the paintings and gone off and done something with them.
So it certainly was not a happy meeting. I don't think the group looked
forward. at all to this new association with great glee, even though
they thought they might have it, but I think they looked forward
hopefully, that they would have a place in the new organization and
could continue their strength and power. It became very obvious later
that they couldn't. The Art Alliance in the Pasadena museum really had a
rather unique place in that it had a lot more, because of all of the
problems that had occurred financially and otherwise, had a lot more
power than most support groups have in museums. I can't remember if I've
mentioned that before or not. But we were all kind of spoiled by the
attention and the amount of say that we had, not only as a group, but a
lot of the individuals, because there was a lot of overlap between
members of the Art Alliance and trustees and staff. So I think that they
had, I don't want to exactly say an inflated idea of their importance,
but I think they were well aware of how important they had been, and I
think they perhaps did not realize that in other situations they might
not be that important. Does that make sense?
-
RATNER
- Mm-hm, mm-hm [affirmative]. So what can you tell me about the
discussions to file their own articles of incorporation? They discussed
that for a few months apparently before they decided to do that.
-
BURTON
- Well, along the way it became apparent, there were more and more signs,
that Norton Simon was not interested in the Art Alliance. Then there was
also feeling on the other side that even if he were interested, was this
what the Art Alliance really wanted to do? Associate themselves with a
museum that would not be entirely contemporary? And then [there were
the] advantages and disadvantages of incorporating and being on their
own. There was a little history of it, because the San Marino League,
which was affiliated with the Pasadena Art Museum, was incorporated
separately, and so they looked at that and to the advantages they had
had by having their own incorpora¬tion. I think the feeling was that
maybe if they stayed with Norton Simon, and also, of course, there was
this great bitterness in the group that we had had a certain amount of
money—or "resentment" would maybe be a better word for it—that we had
money in the treasury that we had not spent yet, or not yet given—I
should say "given" to the museum, that "given" again in quotes, because
it was basically their money—but the Art Alliance felt that it was
really their money, [They were] very protective of that money.
-
RATNER
- Well, it was about $50,000, I think.
-
BURTON
- Right. It was about $50,000, and they did not want to see it go to
Norton Simon. This was a very difficult pill to swallow, that it was
going to go to him, because they did not feel that the direction he was
going to lead the museum in was the direction that they wanted the
museum to be led. So I think there was a hope that if we stayed
affiliated with the museum, we would maybe still have control over this
$50,000, and would be able to direct it to the contemporary art part of
the museum. So that was one reason they were anxious to stay, plus the
fact that it's always easier for a support group to be connected to an
institution because there are certain privileges and perks you get by
being connected to an institution. If you're going to visit in another
city, it's a lot more meaningful, if you're going to museums, if you say
you're affiliated with the Pasadena Art Museum as opposed to just being
a separate group out on its own that no one has heard about or knows
anything about. There are the perks of being affiliated with an
institution.
1.7. TAPE NUMBER: IV, SIDE TWO MAY 23, 1988
-
RATNER
- We were talking about the perks of affiliation.
-
BURTON
- Yes. It's the prestige of the institution and the affiliations they have
with other institutions so that you have different entrees. So it is
nice for an organization to be connected with an institution. It's also
the communication you have with the staff of that institution, being
able to have the curators talk to you about the different shows, the
association with the director, and all the intimacy with the different
people on the staff [that] is certainly part of why you belong to that
kind of a group. Obviously everybody that belongs to a support
organization and is volunteering their time is doing it for some reason.
You don't do it and not get anything out of it. There are lots of
different things that you can get from it, but certainly one of them is
your education and the enjoyment you get from being with an institution.
-
RATNER
- So they did finally, however, decide to incorporate separately, I guess,
because they made that decision in October of '74.
-
BURTON
- I think that's right. I know we had to look into all the legal
responsibilities of it, and this again was another thing that delayed
the decision somewhat, the responsibilities that the organization would
be taking on for [itself] that previously had been assumed by the
museum. Legally. Insurance. A lot of those things.
-
RATNER
- And, as you mentioned, there was this issue of money that they were very
upset about.
-
BURTON
- Right.
-
RATNER
- I found in some minutes that they were interested in having the money
used for the Galka Scheyer Blue Four [Collection] catalog—
-
BURTON
- Mm-hm [affirmative].
-
RATNER
- —that I guess during Bill [William C.] Agee's term, money had been
committed or promised or something for that project. And then when
Norton Simon came in, that project was put on hold, and I had some notes
that the Art Alliance sent a letter to Mr. [George] Peters, who, I
guess, was the director at that point, requesting that the Art Alliance
money held by Norton Simon should be used for this catalog. And then
they received a letter back stating that this wasn't possible because
the project was on hold and that the funds would be used for operating
expenses. Then the Simon people offered to put an Art Alliance plaque on
the bookstore, which was formerly the kitchen. The Art Alliance found
this unacceptable, and then they sent a letter back asking that their
plaque be restored to Gallery Nine, which, I guess, was the gallery they
had chosen—
-
BURTON
- Right.
-
RATNER
- —as theirs when the museum opened. Then the catalog is finally published
in 1976, and the Art Alliance gets a line of thanks in it at that date.
What was the discussion surrounding that situation?
-
BURTON
- Their getting a line in it at that date, you mean? Or the whole
situation?
-
RATNER
- Well, I meant just the whole situation with the catalog and everything.
-
BURTON
- Well, they kept pushing for the money to go toward a catalog. Several
members of the Art Alliance felt very strongly about the Galka Scheyer
collection and the Blue Four, and publishing a catalog was a condition
that had to be fulfilled by the museum in order to keep the collection,
and it was very nervous-making those last few years because it wasn't
being published. There was great concern that the state might step in,
since this collection was in trust to the Pasadena Art Museum, not owned
by them, which I think is something a lot of people don't realize. So
the museum was very anxious to secure that collection. I think involved
Art Alliance members were disappointed with the quality of the catalog
that Norton Simon published. Most of us were expecting something better.
But at that point, the Art Alliance was beginning to get interested in
other things, and I think some of the strong feelings, although they
were still buried there, were not surfacing as much because they were
looking for other outlets for their energies.
-
RATNER
- Well, by its ultimate date, the Pasadena Art Museum made their
significant contributions to the cultural life of Southern California in
general and really, more specifically, in terms of the acceptance of
contemporary art. I just wondered how you might summarize those
contributions.
-
BURTON
- That the Pasadena museum made to Southern California? Well, I certainly
think it created an awareness of contemporary art in Southern
California. I think because of it there was a colony of artists that
lived in Pasadena and developed because of the museum's presence here.
It made a contribution, I think, on a national scale, international
scale, with some of the innovative shows that it had. I think they
really had some very, very classic shows there, certainly things that
I'm very proud to have been associated with, and certain things that
people that I know today say, "Oh, I remember that when it was at
Pasadena." And there was an awareness of what was happening in the art
world that the Los Angeles County Museum and none of the other
institutions were fulfilling at that particular time in history. I think
it paved the way for the Museum of Contemporary Art [MOCA] in Los
Angeles, because there still was a residue of people that knew that a
contemporary art museum had existed. Although the time at which it had
existed and the place at which it had existed had not been conducive of
having it become a success, the germ of the idea was there that a
contemporary museum was certainly a possibility. The galleries at that
time had flourished more, and then there was sort of a letdown, and now
again, of course, we have a lot of galleries of art. In a
positive-negative way, it certainly taught lessons to those of us that
were the founders of MOCA, because we learned from mistakes that were
made in Pasadena and are trying very hard not to emulate those mistakes
and not have the same things happen to us. And one of the great things,
of course, with MOCA was the fact that the building was paid for,
because that is really the big difference. I just think it gave an
awareness, in many ways, that we really don't realize. Pasadena had a
wonderful education program, the [Pasadena] Art Workshop, which, after
Norton Simon took over the museum, went, and a marvelous children's
program was established in Pasadena that I'm sure would not exist if it
hadn't been nurtured in the Pasadena Art Museum. It's a very successful
program, a very innovative program. I'm sure that wouldn't have existed
if it weren't for the Pasadena Art Museum. Even the support groups like
the Pasadena Art Alliance, which now gives grants to other
institutions—they raise money and give grants to institutions that are
concerned with basically the visual arts in Southern California—out of
it grew this source of funding. The Fellows of Contemporary Art which
gives money for exhibitions of different kinds grew out of it. The Men's
Committee, although it's never been as active, still raises funds for
the art community. So all of these things, I think, were contributions
that the museum made. Also, it was a great place for those of us to be
involved. I made wonderful friends. I enjoyed it. It was exciting. If
you want to look back selfishly at what you got out of it as a person,
although times were tough and things were rough, I think we all
personally benefited. I got a great deal of growth out of it myself. I
met wonderful people. I had wonderful exposure that has certainly added
to my growth in the community and in the art world. I would never be a
trustee of MOCA if I hadn't been a trustee in Pasadena. A lot of the Art
Alliance ladies would not have their interest in contemporary art and
have gone on to do a lot of the things they have done as individuals.
Trustees on the board have continued involvement in the art world. It
was a very exciting place to be associated with, despite all its
problems. And stimulating. As I think I've said before in this
interview, the reason I really like contemporary art rather than old
masterpieces, whereas I love to go and look at them and see the
wonderful paintings, it's the vitality and living of contemporary art
and its mirroring everything that's going on today that to me is very
important. And a museum is an educational place. Despite the fact that
some of the people around didn't want to be educated, they couldn't
ignore it, and they got some education anyway! And it did bring the
Norton Simon collection to Pasadena. While that was a negative for us,
it was very definitely a positive for the community. Pasadena is very
fortunate to have that collection here. It is a very fine collection,
and to have that art here for the community of Pasadena, that certainly
is a plus.
-
RATNER
- You just mentioned briefly that the Art Alliance has continued to
support the arts by contributing to various organizations. But could you
just tell me a little bit about what happened to the group after they
decided to incorporate separately and went off on their own?
-
BURTON
- Well, after they decided to incorporate separately and went off on their
own, they were really searching for another institution with which to
become associated. The time frame I don't remember exactly, but they did
become associated—after looking around at different institutions and the
possibilities—they did become associated with Baxter Art Gallery at
Caltech [California Institute of Technology]. They supported that for a
period of time until the administration at Caltech decided they
preferred to have their funds that were involved in the joint
sponsorship go to other projects for other needs. So Caltech closed the
gallery. Again the Art Alliance was left without a home, which is a
rather difficult thing for an organization. They have their office, but
as I was talking earlier about the perks of being involved with an
institution, it's also—which I didn't mention then—the physical thing of
having a place to meet, too. And just having sort of a center of your
operations helps to hold the organization together. And so, again, they
investigated different institutions and were not able to find one that
the members all agreed upon supporting. So they have continued basically
with their fund-raising activities. The last one they just had probably
raised between $70,000 and $75,000, so they raise an amount of money
that's considerable and can be very helpful. They have the system where
institutions that are interested can write in and apply for grants, and
then they have a grants committee that decides on the distribution of
the funds to the different organizations. And so that's what they are
doing now.
-
RATNER
- Great! Well, we've talked at length about your involvement with the
museum, and you did mention you were a trustee at MOCA, but could you
tell me a little bit about what you've been doing since the museum
closed its doors?
-
BURTON
- After the museum closed its doors, the first thing, I think, I did, in a
volunteer sense—I'm assuming that's what we're speaking about, or
related to the museum—I decided to go over to the [Los Angeles] County
Museum of Art and do my volunteering over there. I was a member of the
Costume Council, and then I became the chairman of the Costume Council
at the County Museum, which tied in somewhat with the art, but also with
the fact that my husband [Eugene Burton] is in the retail business in
ladies' ready-to-wear, so that I have some interest, too, in costumes
and fabrics and clothing and that field. But I found out I really didn't
find that as exciting to me personally as the contemporary art field. I
became involved in their Modern and Contemporary Art Council, and I was
the chairman of the Young Talent Committee, which I enjoyed very much,
going out and choosing for the Young Talent Show. Then I was called, as
I mentioned earlier, I think, and asked to be on the ad hoc committee of
Mayor [Thomas] Bradley that was looking for a space for a contemporary
art museum. So I was doing that and still involved somewhat at the
County Museum, and at that time, or I guess it was a little later maybe,
I became more and more involved with the ad hoc committee. And as things
developed there, I still became more involved. It turned from being an
ad hoc committee into being—Some of the people—not the ad hoc
committee, because most of them did not become trustees—but the progress
was that MOCA was established, and we had to form a legal board of
trustees. There were three originally, and then six, and then it was
raised to nine, and I was in that group when it went to nine, which was,
I guess, within the first six months. At that time I had been asked to
be chairman of the Modern and Contemporary Art Council at the County
Museum, but I felt that I couldn't do both. So I came over and devoted
my time to MOCA, and that really has been a full-time volunteer job. I
was also on the board of trustees at Westridge [School for Girls] in
Pasadena and a community adviser to the Junior League, and I am a little
involved in my husband's business, so it all kept me busy.
-
RATNER
- Very busy, it sounds like! [laughter]
-
BURTON
- Right! Time to retire now. So that's pretty much up-to-date, I think.
-
RATNER
- Well, those are really all the questions I have, unless there's anything
else at all you can think of that you'd like to add.
-
BURTON
- No! I can't think of anything.